Dusit International to Manage New Luxury Resort in Tianmu Mountain, Hangzhou, China

Thailand, Bangkok. January 14, 2022

Dusit International, one of Thailand's leading hotel and property development companies, represented in China by Dusit Fudu Hotels and Resorts, has signed a hotel management agreement with Zhejiang Dahua Group to operate Dusit Thani Tianmu Mountain, Hangzhou, a luxury resort in an area of outstanding natural beauty in Lin'an County within Hangzhou, one of the most prosperous cities in China.

Offering a welcome escape from city life for business and leisure travellers alike, the resort will comprise 160 spacious villas and guest rooms on the outskirts of the Tianmu Mountain National Nature Reserve - a UNESCO Biosphere Reserve renowned for its ancient towering trees, verdant valleys and mountain peaks, pleasant weather year-round, and the chance to spot rare and protected species such as clouded leopards and black muntjac.

Easy to reach by car, the stunning location is only an hour's drive from Hangzhou city centre. Hangzhou Xiaoshan International Airport can be reached in 90 minutes, and the new high-speed rail station, which links with Shanghai, is just a 20-minute drive from the property.

Alongside Dusit International's unique brand of Thai-inspired gracious hospitality, the resort promises to deliver personalised stay experience by integrating with the best of the destination.

Resort facilities will include an all-day dining restaurant, a Chinese restaurant, an outdoor swimming pool, hot mineral pools, a gymnasium, the deluxe Namm Spa, and two ballrooms with adjoining function rooms.

Besides immersing themselves in nature with guided hikes of Tianmu Mountain and other memorable outdoor activities, guests will have a unique opportunity to learn about local culture and environmental sustainability by joining exclusive arts and crafts workshops at the Tianmu Mountain Nature Centre. Tianmu Mountain's rich history as the source of the finest ceramic glazed teacups, which dates back to the Tang Dynasty, will also be celebrated at the resort with a showcase of handcrafted pottery from local kilns, which guests can also visit.

"We are honoured and delighted to continue our sustainable expansion in China by bringing our unique brand of Thai-inspired, gracious hospitality to the beautiful hills of Tianmu Mountain," said Ms Suphajee Suthumpun, Group CEO, Dusit International. "Serving as a world-class retreat for business and leisure travellers alike, Dusit Thani Tianmu Mountain, Hangzhou has all the elements in place to deliver the memorable experiences our guests and customers deserve while uniquely linking them with nature. We look forward to shaping the resort into a must-visit destination that offers a luxurious gateway to this magnificent area while bringing enduring value to all stakeholders."

Mr Chen Yu Hai, President of Zhejiang Dahua Group, said, "Dusit International's commitment to sustainable operations, genuine care for its communities, and exceptional customer experience matches perfectly with our vision for this very special project. Under Dusit's management, we are confident Dusit Thani Tianmu Mountain, Hangzhou will be a resounding success, and we look forward to a long and prosperous relationship together."

Dusit International's portfolio now includes more than 300 properties operating under six brands across 16 countries. In China, the company currently operates 10 hotels and has more than 20 properties in the pipeline.

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Sales & Marketing: Promoting Peace of Mind


As the hotel industry transitions to a more familiar position, it is still necessary for hotels to emphasize in their marketing the health protocols they have implemented to ensure guest safety and wellness. Above all, guests need to be reassured that every precaution is being taken to safeguard their well-being. Additionally, there are other marketing strategies that hotels can implement as a way to boost their business. For example, neighborhood marketing is a tactic that relies heavily on appealing to local audiences. Incentives targeting locals can fulfill the craving that some people have for time away from home, but aren't ready to hop on a plane. Another viable strategy is to promote experiences in nature. After being stuck inside for so long, many people are looking for hotels to help them re-connect with the great outdoors. The June Hotel Business Review will focus on the marketing strategies that some hotels are adopting and how they are benefiting from them.