NewcrestImage Becomes Minority Shareholder and Selects Aimbridge Hospitality for Management of 27-Hotel Portfolio

USA, Plano, Texas. January 17, 2022

NewcrestImage, an award winning hotel development company based in Dallas, announces it will transfer its existing hotel management agreement rights to Aimbridge Hospitality, a leading, global hospitality company, and the two companies have identified new growth opportunities together. Specifically, NewcrestImage and Aimbridge will build on their respective strengths, with NewcrestImage developing and acquiring new hotels and Aimbridge further building on its value added services as one of the largest global hotel operators. NewcrestImage has acquired minority ownership in Aimbridge Hospitality.

"We are excited to grow with NewcrestImage as they develop new properties with Aimbridge as their strategic operating partner," said Mike Deitemeyer, Aimbridge Hospitality President & CEO. "I look forward to working closely on growth opportunities with Mehul Patel and his team at NewcrestImage who have built one of our industry's most respected hotel portfolios."

"Starting with the sale of 27 distinctive properties, with Aimbridge gaining management responsibilities for those hotels, and with NewcrestImage gaining a minority stake in Aimbridge, each of these transactions is important and impressive on its own," said Mehul Patel, Chairman and CEO of Dallas-based NewcrestImage. "This is a collaboration that will enable both companies to gain unmatched momentum and growth."

Mehul Patel will join the newly formed Aimbridge Hospitality CEO Advisory Board.


About Aimbridge Hospitality

About NewcrestImage

Media Contact:

Kellie McCrory
Principal
MCA Group
T: +1 216540402
E: [email protected]
W: http://www.mcaprgroup.com

Subscribe to our newsletter
for more Hotel Newswire articles

Related News

Choose a Social Network!

The social network you are looking for is not available.

Close
Coming up in June 2022...

Sales & Marketing: Promoting Peace of Mind


As the hotel industry transitions to a more familiar position, it is still necessary for hotels to emphasize in their marketing the health protocols they have implemented to ensure guest safety and wellness. Above all, guests need to be reassured that every precaution is being taken to safeguard their well-being. Additionally, there are other marketing strategies that hotels can implement as a way to boost their business. For example, neighborhood marketing is a tactic that relies heavily on appealing to local audiences. Incentives targeting locals can fulfill the craving that some people have for time away from home, but aren't ready to hop on a plane. Another viable strategy is to promote experiences in nature. After being stuck inside for so long, many people are looking for hotels to help them re-connect with the great outdoors. The June Hotel Business Review will focus on the marketing strategies that some hotels are adopting and how they are benefiting from them.