Southernmost Beach Resort Unveils a $15m Renovation

Coveted Key West Retreat Brings a New Level of Sophistication to the Island

USA, Key West, Florida. March 08, 2022

Key West's award-winning Southernmost Beach Resort has debuted an extensive $15 million renovation to its exterior façade, breezeways, and 243 guest rooms. This comes on the heels of the recently completed refurbishment of the resort's lobby, Pineapple Pool and Bar, and the addition of an exterior patio at the signature Beach Café, creating a completely fresh and modern resort experience.

The renovated Key West island resort, aptly named for its perfectly placed location at the southern tip of famed Duval Street and complemented by its highly sought-after beachfront location, is inspired by Key West's charm, rich history, and laid-back ambiance. Capitalizing on its historical and organic past that is uniquely Key West, Southernmost embraces the island's heartbeat and personality.

"The extensive renovation and refurbishment perfectly showcases the natural beauty of this renowned Key West destination," said Sarka Takovich, General Manager of Southernmost Beach Resort. "The light, open and airy design evokes the laid-back, free-spirit ambiance that visitors seek in Key West. You are immediately transported to the Keys' pace of life as soon as you step foot into your room. It's why people come here."

Bigtime Design Studios, a Miami-based design firm, thoughtfully re-envisioned Southernmost Beach Resort's guest rooms incorporating contemporary top-of-the-line furnishings and linens with playful seaside hues.

"We took a deep dive into the ethos of the brand, location, and demographics to re-imagine the iconic property," said Callin Fortis of Bigtime Design Studios. "Travelers visiting Key West are seeking fresh, familiar, and a touch of exotic that can now be found at Southernmost Beach Resort."

Warm sand tones and muted nautical blue shades reflect the ombre patterns of the Atlantic Ocean, creating a sense of harmony with the resort's idyllic surroundings. Fabric headboards are centered on a soft cadet blue wood-paneled feature wall, while various settee and armchair seating options in complementary shades and patterns offer space to lounge. The architectural cues and beach inspired look are seamlessly unified by decor, artwork and wall hangings featuring elements found in a coastal location that easily fit within the setting.

The guest rooms' oversized bathrooms were not overlooked in the makeover process. White subway tiled walls and showers create a bright space, and vanity mirrors and sinks featuring wooden shades and clean lines are offset by turquoise chevron pattern tiles. Chrome detailing and contrasting tile patterns in the shower delivers an elevated look and feel.

Southernmost Resort's renovation will be complemented with a final phase in 2023, focusing on its four guesthouses. In December 2021, two adjacent guesthouses, Avalon and Duval Gardens, were acquired and will be refreshed along with the resort's existing La Mer and Dewey buildings.

Tucked away at the end of Duval Street where Old Town meets the Atlantic, Southernmost Beach Resort is spread across six acres featuring three palm-fringed pools, private cabanas, two beaches, and a secluded tanning pier - the perfect outdoor venue for yoga, intimate wedding ceremonies and sunset cocktails. Guests can enjoy live entertainment, cocktail tastings, sip and paint classes, or opt for water activities like snorkeling, eco-tours, kayaking, and paddleboarding just steps from the resort. Three al fresco bars, a signature oceanfront restaurant, and a full-service spa with beachside massages round out this picturesque retreat's offerings that allow guests to enjoy paradise in the great outdoors. For more information or to book reservations, please visit or call 1-800-354-4455.

Southernmost Beach Resort
Tags: Hotel Renovation, Key West, Southernmost Beach Resort

About Southernmost Beach Resort

Business Contact:

Kara Rosner
PR Agency
Diamond PR
T: +1 305-296-6577
E: [email protected]

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