Dhruv Development Begins Construction of New HomeTowne Studios by Red Roof in Bradenton, Florida
Red Roof®, the leader in economy lodging, announced that concrete has been poured and construction has begun on a new HomeTowne Studios by Red Roof in Bradenton, Florida.
The 124 -room HomeTowne Studios (HTS) is the first new-build property for HomeTowne Studios by Red Roof, which has already converted nearly 70 hotels to the HomeTowne Studios brand across the country.
The Bradenton property is owned and will be operated by Dhruv Management of Port Richey, Florida, which owns or operates more than 150 hotels nationwide.
"We are excited to partner with Dhruv Management on the development of the first ever new-build HomeTowne Studios hotel," said Michael Sharp, Vice President of Design, Construction, & Procurement at Red Roof. "This latest collaboration between Dhruv Management and Red Roof reflects the continuing strength of the economy extended-stay segment and the attractiveness of HomeTowne Studios for franchisees looking to expand their portfolio with a proven brand. We continue to innovate HomeTowne Studios with cost-cutting and operationally efficient enhancements that make our extended stay option a valuable investment for franchisees."
Building on the success of the initial launch of the HomeTowne Studios by Red Roof brand in 2018, which blazed a trail for the economy extended stay segment, and subsequent enhancements to the design made in 2021, the new prototype includes updated guestroom aesthetics, and a layout designed to set new standards for operational efficiency. The new HTS benefits from a cost-effective development footprint that emphasizes functionality without sacrificing the guest experience, such as open shelving which employs a hexagon design to allow for additional storage space.
"We are eager to launch the development of this new HomeTowne Studios Hotel in Bradenton," said Amit Patel, Chief Operating Officer of Dhruv Development. He continued, "This product is perfectly suited for the rapidly growing Bradenton market, and we are proud to continue and expand our relationship with Red Roof - which includes several additional hotels now under development."
The new hotel is expected to open in 2023 or early 2024.
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
