Excel Group Acquires Hampton Inn & Suites Yonkers, New York

USA, Arlington, Virginia. January 12, 2023

Arlington, VA - based real estate investment firm Excel Group recently completed the acquisition of the 150-key Hampton Inn & Suites Yonkers, NY, located 17 miles away from New York City. The asset benefits from a strategic location in the center of a mixed-use complex that includes two major hospitals, medical offices, corporate offices, industrial manufacturing, and retail outlets.

The local market has seen significant demand growth over the past 5 years including the development of Lions Gate film studios, which will bring ~1 Million square feet of studio and office space to Yonkers in 2023 (largest TV production studio in the Northeast).

"We are very excited to add another hotel in Westchester County. The local market fits our investment criteria as we search for assets with diverse and stable demand drivers," remarked founder Shoham Amin. The hotel benefits from a diversified market with material demand driven from healthcare, sports, education, film production, and corporate.

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Social Media: Tailor Made Content


Social media has evolved into an indispensable medium for the hospitality industry. It has forever altered how hotels communicate with their customers and it has redefined how advertising and marketing are conducted. Currently, the biggest social media platforms are Facebook, Twitter, LinkedIn, Pinterest, Instagram, Snapchat, YouTube and TikTok. Each has their own appeal and demographic. In order to reach the users of an individual social media platform, it is necessary for hotels to tailor their content to each platform's audience. For example, LinkedIn is more business-oriented so content might be directed to conference organizers, meeting planners, travel agencies, etc. Facebook has a more mature user base so they might be looking for family vacation packages, cultural experiences, or recreational sightseeing trips.  TikTok is popular with a younger audience who might want to know about concerts, sporting events, and gaming competitions, while Pinterest and Instagram focus on exquisite visuals and aesthetics. The February Hotel Business Review will document how some hotels are successfully integrating social media strategies into their operations.