Accor Brings Emblems Collection to Vietnam’s “Pearl Island” With New Signing

France, Paris. March 28, 2023

Accor, a global hotel leader and the region's largest international hotel operator, continues to reinforce its leadership position with the announcement of a new flagship destination for its newest luxury brand, Emblems Collection in Phu Quoc. This marks the brand's debut in the Vietnam market.

Emblems Collection is a carefully curated collection of independent hotels that are emblematic of their destination, designer or heritage. In recognition of their unique and charismatic personality, each property maintains its original elements and create bespoke and intimate guest experiences for seasoned modern luxury travellers who want to bring deeper meaning and emotion to their lives.

Set to open in 2025, the Emblems Collection hotel in Phu Quoc will be perfectly positioned on the soft sands of Sao Beach, overlooking the ocean close to the southern tip of Vietnam's exquisite "Pearl Island". This beautiful locally-inspired low-rise retreat, being developed by Dai Minh Phu Quoc Company Limited, will feature 122 bright, naturally-lit guestrooms and 24 breath-taking villas, all just steps from the crescent-shaped beach and aquamarine sea.

Throughout their stay, guests will be able to dine at a choice of two exceptional restaurants, grab light refreshments at the coffee corner, or unwind at the live music bar. The Emblems Collection hotel in Phu Quoc will also be a haven of wellness, with a soothing spa and bath house, a yoga studio and a fully-equipped fitness centre, as well as an inviting outdoor swimming pool and children's pool. Finally, the event facilities and beach will promise to be outstanding locations for events on this island.

"We are delighted to introduce the Emblems Collection brand to Vietnam," said Maud Bailly,CEO of Sofitel, Sofitel Legend, MGallery and Emblems for Accor. "Each property in this original hotel collection is completely unique and inspired by the essence of its destination. The Emblems Collection hotel in Phu Quoc will not be just another new resort on this popular island; it will become a flagship for Accor in Vietnam and a new destination in Phu Quoc's tourism crown. We look forward to working with our esteemed partners at Dai Minh Phu Quoc Company Limited as we bring this iconic new property to life."

"We are delighted to announce this strategic partnership with Accor for the first Emblem Collection resort property in Vietnam. The collaboration between Dai Minh & Accor has been carefully considered and we believe that our partnership will result in the creation of a rare jewel - a 5-star resort property on Phu Quoc's most stunning beach - Bai Sao." said Jean Pierre Gerbet, Chief Executive Officer of Dai Minh Phu Quoc Limited. Mr. Gerbet further added that, "Through this exciting project we aim to support the continuing growth of Vietnam's tourism industry."

The Emblems Collection hotel in Phu Quoc will be located a short 25-minute drive from Phu Quoc International Airport, which offers direct connections to key cities all across Asia, including Bangkok, Hong Kong, Kuala Lumpur, Mumbai and Seoul, as well as multiple domestic routes within Vietnam.

Emblems Collection is Accor's newest luxury brands, with a captivating portfolio set to expand to 60 hotels and resorts all around the world by 2032, with several global signings to be announced throughout 2023.

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