SIHOT and Hotelbird Launch Joint Digital Guest Tech Delivery

Leading Hotel Management System Collaboration With Digital Guest Journey Specialist Leads to Rapid Deployment of Digital Guest Technology

Germany, Saarland, Schiffweiler. July 28, 2023

SIHOT, a leading hotel modular management system, and Hotelbird, the German market leader of digital guest journey services, are collaborating to deliver premium digital guest journey technology and services to its global customer base.

Together, SIHOT and Hotelbird provide the core technology and data points for a seamless digital guest journey. Hotelbird's deep integration into SIHOT.PMS allows a high level of automation and configuration options including door locking systems compatible with an array of digital channels (such as keycards BLE, PIN/QR codes and online), and new payment methods to better meet guest demands and expectations.

The two technology providers work with a number of common customers including Achat, Brera, GSH Hotels Seminaris Hotels, and Motel One delivering digital guest experience technology. Their shared customers benefit from proven system integrations that deliver real-time data transfer driving efficiencies, improving payment facilities and enhancing guest experiences.

"Our collaboration on the digital guest journey means that hotels can enjoy a premium product together with the expertise to provide the best digital guest experience bespoke property's requirements," said Carsten Wernet, Chief Executive, SIHOT. "A great number of leading hotel brands rely on Hotelbird. Their customer service and training matches our values to support staff with easy and efficient onboarding. Hotelbird's wealth of experience truly benefits our hotel partners as we see our customers quickly evolve their digital guest delivery."

Hotelbird's and SIHOT's seamless integration and team collaboration reduces installation time of the digital guest journey by 50% with full employee training and configuration support.

"The last few years we've seen the hotel industry move quickly to implement digital guest solutions," said Juan Sanmiguel, CEO, Hotelbird. "It's great to collaborate with a long-term hotel technology partner to develop unified guest journeys for a global customer base. With SIHOT's modular system we can fully customise the digital experience to every property. A full digital guest journey is now within reach for many hotel managers."

The collaboration between Hotelbird and SIHOT has already achieved a number of successes in delivering digital guest experience technology to customers in Germany, Austria and Switzerland. Björn Twardy, Head of IT, Brera Serviced Apartments said: "Our digital guest journey for the entire group was implemented within just two months from signing the contract, making full use of the SIHOT PMS to optimise the use of guest data. Already in the first few months we achieved 90% App check-in and eliminated our former manual processes completely. The combination of Hotelbird's expertise and digital guest technology with SIHOT's platform has proven to be a profitable partnership for our business."

To find out more about the flexible solutions SIHOT offers, visit

Juan Sanmiguel Hotelbirds CEO and Carsten Wernet SIHOT Chief Exec
Tags: guest, technology, digitalization, systems, pms


Business Contact:

Megan Mcintyre
Senior Consultant
Haynes MarComs
T: +44 798-193-0304
E: [email protected]
Read Our Blog:
Follow us on Twitter:

Subscribe to our newsletter
for more Hotel Newswire articles

Related News

Choose a Social Network!

The social network you are looking for is not available.

Coming up in October 2023...

Hotel Revenue Management: The Age of Big Data

The future of hotel revenue management lies in the adoption of ever more sophisticated software and technology, especially as it pertains to forecasting and pricing. For revenue professionals, the Age of Big Data has arrived. Managers are utilizing systems that employ leading-edge algorithms and machine learning, along with business analytics and data visualization tools. These tools communicate complex information more effectively, allowing managers to understand the key components driving demand and revenue. They have the ability to analyze real-time external and internal data, produce reports, and integrate information - all on a single platform - in order to improve performance. Managers are also utilizing  geographic information systems (GIS) which incorporate geographic data into forecasting. GIS also help decision-makers identify information in a visual way that cannot be detected through traditional data analysis. The October issue of the Hotel Business Review will report on how some hotels are integrating Big Data into their revenue management strategies.