Brera Serviced Apartments Gains Market Agility With SIHOT and IDeaS
Germany-Based Serviced Apartment Group Optimises Rates and Operations With Integrated PMS and RMS Solutions
Brera Serviced Apartments has drastically reduced workload and ensured optimal pricing by transitioning to automated real-time rate control with SIHOT and IDeaS.
With a continuously growing portfolio of apartments, manual pricing and restriction control was leading to challenges for the Brera team in maintaining profitability and optimising operations amid expansion. Benefitting from the direct two-way integration between SIHOT.PMS and IDeaS RMS, Brera Serviced Apartments now has visibility of future demand for more strategic decision-making.
The integration between SIHOT and IDeaS has transformed the approach for Brera, with SIHOT.PMS delivering in-depth data and IDeaS' revenue management system (RMS) providing pricing agility, enabling the accommodation business to swiftly react to changing market conditions.
"Due to the industry's rapid growth, manual pricing is no longer an effective or reliable strategy. The effect of our investment has been cumulative, as our hotels are recording higher rates while taking a hands-off approach to setting them," said Amelie Nussdorfer, Revenue Manager at Brera Apartments.
Through the integration, Brera gains a deeper understanding of customer behaviour to recognise demand patterns, contributing to more effective marketing strategies and personalised guest experiences. The Germany-based serviced apartment company is now able to define more specific market segmentations, at a granular level, and dissect each segment's performance to understand where revenue is attributed.
By automating manual tasks, Brera manages its rates more effectively, balancing the need to attract long-stay guests while capitalising on short-term booking opportunities and high-demand periods, and the team are able to redirect their time to strategic initiatives, resulting in a more efficient use of resources.
"Thanks to our flexible platform, SIHOT can handle the different rate structures offered by IDeaS and provide the data needed to work with them. The integration of SIHOT and IDeaS has brought about a fundamental change in how the Brera team handles data," said Carsten Wernet, Chief Executive, SIHOT. "Brera has now automated manual and labour-intensive data management tasks, increasing efficiency and providing them with actionable insights. We're continually exploring with our partners how we can further improve the efficiency of our PMS data to help our hotel customers maximise their commercial potential."
To find out more about the flexible solutions SIHOT offers, visit www.sihot.com