Costa Sur Resort, Classico Collection by Sonesta Opens in Puerto Vallarta
Sonesta International Hotels Corporation (Sonesta) announced the opening of Costa Sur Resort, Classico Collection by Sonesta. The 206-room, upper-upscale property is located on a private beach overlooking the Pacific Ocean at Banderas Bay, south of Puerto Vallarta, Jalisco, Mexico. The resort sits atop a protected lagoon and is minutes away from local attractions, including The Malecón boardwalk, The Church of Our Lady of Guadalupe, Zona Romántica (Old Vallarta), and Rio Cuale Island.
"The opening of Costa Sur Resort, Classico Collection by Sonesta is significant for Sonesta as it is our first property in Mexico," said Keith Pierce, Sonesta's EVP and President Franchise & Development. "Operating as the second Classico, a soft brand launched in 2023, this hotel underscores Sonesta's continued global expansion with a particular focus in the LATAM region and a spectacular new location at which our loyalty members can redeem Sonesta Travel Pass points."
Classico, positioned in the upper-upscale segment, blends local authenticity with global appeal. Each Classico location has a distinct identity and offers signature local cuisine, traditional high-touch service and refined interiors. The result is a unique, inviting experience that welcomes guests to immerse themselves in each destination.
Costa Sur Resort, Classico Collection by Sonesta guests will be eligible to earn or redeem points as members of the award-winning Sonesta Travel Pass loyalty program.




Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at