NewcrestImage Acquires the Beeman Hotel in Dallas
NewcrestImage continues to grow its portfolio of luxury full-service properties with the addition of The Beeman Hotel, which features 296 guest rooms and suites over nine floors.
"The Beeman is a very high-quality property that offers tremendous upside potential to help drive our ambitious growth goals," said Mehul Patel, Managing Partner and CEO of NewcrestImage. "To further and fully optimize this hotel's value and profits, we intend to rebrand in the high-end upscale category."
NewcrestImage has selected Coury Hospitality to manage the property. Coury, along with its Concert Hospitality affiliate, already manages four upscale properties for NewcrestImage in the Dallas-Fort Worth metroplex - The Southlake Hotel, The Magnolia Hotel, Marriott Westlake, and The Sinclair.
"Our team has the proven ability to maximize owner profits while enhancing the guest experience, particularly by revitalizing and activating food and beverage offerings and other public spaces," added Paul Coury, CEO of Coury Hospitality. Both NewcrestImage and Coury are based in Dallas.
The Beeman is conveniently located adjacent to Southern Methodist University (SMU) and the George W. Bush Presidential Library, and is less than six miles from the Kay Bailey Hutchinson Convention Center, the 20,000-seat American Airlines Center, Love Field, and NorthPark Center, with its more than 200 deluxe retail shops, restaurants, movie theatres, and art exhibitions.
Fully renovated in 2021 with a stylishly sophisticated and handsomely hip design theme, the hotel's amenities include a heated indoor pool, 24-hour fitness center, 12,000 sq. feet of flexible conference space, lounge with video games, coffee shop, and the Seely Mill authentic Texas BBQ restaurant.
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
