Holland Announces Two Years of Unprecedented Art Events

“Holland Art Cities” a Must for All Art Lovers

• 
  SAVE
• 
  SHARE
• 
  TEXT SIZE
• 
  PRINT
• 
  COMMENT
• 
  PDF

. October 14, 2008

AMSTERDAM, NL, November 19, 2007. In 2009 and 2010, the four largest cities in Holland will participate in a large-scale art and cultural event called 'Holland Art Cities.' As part of this event, the top ten museums in Amsterdam, Rotterdam, The Hague and Utrecht will join forces to create an unprecedented art spectacle. The Amsterdam museums the Hermitage Amsterdam, Rijksmuseum and Stedelijk Museum will also celebrate their opening (or reopening) during Holland Art Cities.

WORLD-CLASS CULTURAL OFFERINGS

During Holland Art Cities, Amsterdam, Rotterdam, The Hague and Utrecht will be inundated with art and culture like never before. The cultural organizations and top museums from these cities will put together a cultural calendar of the highest quality, spanning two entire years. This makes for the highest concentration of art and cultural activities per square kilometer (.39 sq. mile) in the world. The program, which consists of at least 20 exhibitions over the course of the two years, is an absolute must for all art lovers.

TEN MUSEUMS

The ten participating museums guarantee a first-rate program for Holland Art Cities. In Amsterdam the museums include the Van Gogh Museum, Hermitage Amsterdam, Rijksmuseum and Stedelijk Museum of Modern Art. In The Hague, the Municipal Museum of The Hague and the Mauritshuis Royal Picture Gallery, in Utrecht, the Museum Catharijneconvent and Centraal Museum and in Rotterdam the Museum Boijmans Van Beuningen and the Kunsthal.

THREE MUSEUM OPENINGS

During Holland Art Cities, three Amsterdam museums will open or re-open its doors to the public. Hermitage Amsterdam, with exhibitions from the extensive art collection of the Hermitage in St. Petersburg, is scheduled to open its doors in the spring of 2009. This new location is ten times (4,000 m2 or approx. 43.000 square ft.) larger than the current Hermitage Amsterdam. The Stedelijk Museum, offering by far the best collection of modern art in Amsterdam, will exhibit a unique selection of art not shown since renovations started in 2003. Finally, the re-opening of the Rijksmuseum is scheduled for the end of 2010. An ambitious renovation project prepares the museum for the 21st century. Visitors from around the world will once again be able to admire the largest museum of art and history in Holland, best known for its collection of 17th-century Dutch masters.

THREE THEMES

The works of art on display in the various museums during Holland Art Cities are categorized into the following three themes:

1. International Influences

2. Young Artists, Contemporary Art and Design

3. Dutch Masters

The cities of Amsterdam, The Hague, Rotterdam and Utrecht will develop an extensive cultural and tourism-oriented program around these themes.

The first theme to be launched by Holland Art Cities in 2009 is 'International Influences.' The international orientation of the Dutch can clearly be seen in the country's art, culture and science and served as the source of inspiration for the large number of exhibitions put together by the various museums.

INFORMATION ON THE PROGRAM

The program of events for Holland Art Cities is still under development. For the latest information, please visit: www.hollandartcities.com.

The Holland Art Cities event is being coordinated by the International Events Holland Foundation, bringing together ten world-class museums, the four largest cities in Holland (The Netherlands) and its marketing organizations (Amsterdam Tourism & Convention Board, The Hague Marketing, Rotterdam Marketing, Utrecht Tourism & Recreation), two ministries and the Netherlands Board of Tourism & Conventions in a collaborative effort, with the goal to attract at least 200,000 additional visitors to Holland and the participating museums.