NIMBY Hotels Marks BLLA Debut With Adina Openings in Cambridge and Glasgow
TFE Hotels' Chief Executive Officer, Antony Ritch, said this strategic expansion marked a significant milestone in the hotel group's global growth trajectory, and reinforced its commitment to bringing flexible, design-led accommodation to culturally rich destinations.
"The UK debut and the establishment of a UK Country Office by Asli Kutlucan, CEO Europe, is a natural evolution of TFE Hotels' global strategy and signals the beginning of an exciting new chapter in one of the world's most competitive hospitality markets," Ritch said.
"After more than two decades of successful growth across continental Europe, we're also excited to work with partners in the UK to bring the Adina brand to two cities that reflect our values—vibrant, globally connected, and culturally compelling," he said. "Europe is a real platform for growth for us as an organisation, and Cambridge and Glasgow as the ideal launchpads for our UK presence, offering strong demand across both leisure and corporate travel sectors."
TFE Hotels was an early pioneer in delivering premium apartment hotels and Australian hospitality in Europe twenty years ago with the launch of Adina, and currently operates apartment-hotels across Germany, Austria, Denmark, Switzerland, Hungary, Australia, New Zealand, and Singapore
"We see the UK as a high-potential market that complements our existing operations," said TFE's London-based Chief Investment Officer, Andrew Hunter. "Establishing a presence here enhances global visibility for our brands and allows us to better serve long-haul travellers from Asia - Pacific and North America, as well as intra-European guests seeking premium, apartment-style accommodation."
According to Ritch, TFE Hotels is excited to be entrusted with these two beautiful historic UK properties, each with a storied history.
The superbly located 56-key Hobson Cambridge by Adina, housed in a former police station, blends historic architecture with contemporary design and will feature a - signature bar and restaurant in the glass roofed courtyard - tailored to the city's local, academic, and cultural clientele.
Meanwhile, The Wellington Glasgow by Adina, located just off George Square, offers vibrant, 98 design-forward studio apartments with easy access to the city's business, entertainment, and nightlife precincts.
"We're proud to be one of the largest custodians of heritage hotels in Oceania," Ritch said. "And we are looking forward to working with our partners to bring part of the same sustainable philosophy to the UK."
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
