Diamond Joins the ICE Portal Network
ICE Produces & Distributes Rich Content for Diamond Resorts International
HOLLYWOOD, FL / LAS VEGAS, NV, October 22, 2007. Diamond Resorts International(R) has chosen ICE Portal, the industry leader in visual content production and distribution, to create and distribute rich media for North American resorts. The filming for the Diamond Resorts International destinations will be produced using ICE's latest photo technology and will be distributed to their network of over 30,000 travel sites. New virtual tours will be showcased via ICE Portal's new hi-resolution super-sized virtual tours show in customized digital brochures.
Diamond Resorts International's decision to select ICE Portal as their content management and distribution partner is consistent with the choice made by other major hotel brands, including Sheraton, Sandals, Ocean Properties, World Hotels, and the Interstate Hotels. With more and more travelers choosing to research and book trips online, the need to display rich content on as many major travel sites and search engines as possible is clearly evident.
Stephen J. Cloobeck, Chairman and CEO of Diamond Resorts Internatinal, speaks positively about the partnership with ICE. "We've selected ICE because of their ability to showcase our resorts with great visuals and because of the valuable exposure that ICE Portal can provide for our resorts through their distribution network."
In addition to receiving unparalleled production and distribution services, Diamond Resorts International will also have access to ICE's intuitive and user-friendly Content Management System (CMS). ICE's CMS system allows hotels to easily view and manage their content and obtain reports on content distribution. Hotel representatives using ICE's CMS system will also be able to update photos, have their property indexed by Google, turn seasonal images on and off, and rearrange the order that their content appears on the digital brochure.
Hoteliers that choose ICE Portal for their rich content production also get a custom-branded digital brochure of their property that can be created using photos, virtual tours, web shows, and information. This digital brochure is then made available to thousands of third-party travel websites, including Orbitz, Travelocity, Priceline, and Google. Properties with updated virtual tours also have the option of appearing on Expedia.
ICE Portal's President Henry Woodman notes, "ICE is a one-stop shop for hotels to enhance their visibility online and dramatically improve their look-to-book ratios. The fact that they can customize and manage their content in multiple languages is an added bonus."
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
