Suburban Extended Stay Hotel Brand Continues Westward
JULY 26, 2007. Choice Hotels International (NYSE: CHH) today announced that longtime Choice franchisee PNK Group Investments of Hollywood, California has entered into agreements to develop Suburban Extended Stay hotels in California, Texas and Oklahoma. The California property, the first for the Suburban brand, is located in Van Nuys and opened in June. The company is opening two hotels in Oklahoma City, with the first expected to open by the end of the year and the second scheduled to open by the end of 2008. The Texas property, located in Midland, is slated to open next year. Suburban Extended Stay Hotel, the largest franchised economy extended stay brand, offers a great value over a longer stay and provide spacious rooms that feature a well-equipped kitchen and free high-speed Internet access.
"We have been Choice franchisees for well over a decade and have a strong relationship with the organization," said Sagar Kumar, principal, PNK Group Investments. "We elected the Suburban Extended Stay Hotel brand due to the segment's strong fundamentals, the dedicated support and industry expertise of Choice's extended stay brand team, and the robust central reservations contribution we have received as Choice franchisees."
"We are very excited to enter the California market and enhance our presence in the Plains states working with PNK Group," said Kevin Lewis, president, extended stay brands, Choice Hotels. "Developers are electing to franchise Choice-brand extended stay hotels on account of our continuing focus on franchisee profitability and the extended-stay-specific support and training we provide our hotels. We have put in place a number of customized programs that address the segment's unique needs in an effort to help our owners operate successful extended stay property."