IHG Appoints VPSM Greater China
JULY 25, 2007. Dexter will oversee brand performance and extend IHG's brand leadership in Greater China. He will also provide direction with sales and marketing strategies to drive revenue and maximize hotel performance.
Previously regional director of sales & marketing, Greater China, Dexter has made significant contributions since joining IHG in 2005. He has helped established a leadership position for IHG's hotel brands in China through various initiatives, and also strengthened Crowne Plaza's brand equity through its affiliation with golf.
Edmond Ip, chief operating officer, Greater China, IHG, said: 'We are delighted at being able to make this key appointment from within the company. Dexter's role as vice president, sales and marketing, is an important step in ensuring the continued growth and success of IHG as the largest international hotel management company in Greater China. Dexter's track record and proven experience in business development and strategic planning makes him the ideal person to spearhead our future growth. We are confident that he will uphold our rapid pace of growth, strengthen brand preference among consumers and establish IHG as the partner of choice for hotel developers in Greater China.'
Dexter has 18 years of experience in the hospitality industry. Prior to IHG, he held regional sales and marketing positions at various companies, including Shangri-La Hotels and Resorts and Pan Pacific Hotel and Resorts.
Dexter holds diplomas in Hotel Management, Food and Beverage and a Sales and Service Certificate from 'Les Roches' in Switzerland. He speaks fluent Mandarin and English, and has a working knowledge of German and French.
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