• Hilton Garden Inn Sunnyvale Certified as Silicon Valley’s First Neuro-Ready Hotel

• Ensemble Debuts La Bahia Hotel & Spa, the First Luxury Resort in Santa Cruz

• FreshAir Sensor Launches FreshAir Certified™, A Powerful New Solution to Help Hotels Generate Ancillary Revenue and Boost Guest Satisfaction

• HEI Assumes Management of the Tapatio Springs Hill Country Resort in Boerne, Texas

• Jenni Gaherty Named Vice President of Sales & Marketing at CoralTree Hospitality

• Premier Leads the Renovation of the Houston Marriott Sugar Land Guestrooms

• IDeaS and Benchmarking Alliance Announce Technology Integration Partnership

• Boutique & Luxury Lodging Association (BLLA) Partners With AI Crash Course to Advance AI Literacy Across Independent Hospitality

• FreshAir Sensor Partners With Edge Supply to Help Multifamily Property Owners Protect Their Properties from Damage

• Romeo Bravo Software Joins BLLA's Prestigious Inner Circle Club, Elevating Technology Partnerships in Boutique Hospitality

• EOS Hospitality Partners With IDeaS to Power Commercial Strategy Across Entire Operating Portfolio

• M3 Named Best Finance & Accounting Software and Best Labor Management Software in the 2025 HotelTechAwards

• BLLA Concludes the 2025 Boutique Hotel Owners Conference

• LBA Hospitality Selected to Manage SAI Hospitality Portfolio