In-Hotel Room Versus In-Spa Facility Therapies
By Casey Olsen Owner, Spa Sources | June 15, 2010
Spa services are becoming more and more creative and innovative with the advent of more sophisticated product lines and therapy equipment. The spa facility offers the guest a true escape from the rigors of a person's daily life and is often the best location for complete de-stressing. Or is it?
When a traveler books a vacation, we all now know that a spa is one of the top three amenities that are desired by the potential guest. After all, today's vacations take on many forms to include adventure to sport, such as golf, tennis, swimming, hiking to family orientated to seeking a refuge to do nothing. The vacationer really has become extremely particular when booking their valued time off and really wants to make the most of this long-looked-forward to respite. The resort or hotel property must offer a wide range of enticements to compete for this valued guest business and sometimes just a spa facility may not be enough to motivate the culmination of the much sought after reservation.
Everyone has a spa, everyone has a great hotel room and everyone is price competitive, but what about innovating on what you already offer? What about bringing the spa to the guest in the comfort of their hotel room or suite? Why not, seems like such an effortless service to offer, right? Let's have some fun with this.
Take a sample guest scenario. Our guests' names are John and Debra Jones. They hail from Dallas or Memphis or Boston or L.A. or Portland. You decide. John is a successful banker or stock broker or attorney or doctor or techie. Debra has her own consulting firm or she is an attorney or doctor or broker or domestic goddess. Their kids are grown or teenagers (more reason for some time away) or pre-teens. They have a long weekend approaching and the grandparents have offered to take the kids for that time. They've done their research diligently and have settled on a resort near a beach.
Being travel savvy, they have advanced booked their spa treatments and restaurant reservations and were offered optional simultaneous in room massages. They liked the sound of that, so went for it. After checking in they went to the pool and saw that they could also get a massage pool side but decided that in their hotel room would fit them better.
Both Debra and John went into the spa early Saturday morning to work out and take a steam. Debra wanted a facial while John went for an exfoliating body treatment, while in the facility. Their in room massages were scheduled for 5 pm, so they had time to lay by the pool and have lunch. At 4:30 pm they returned to their room to find a message from the spa to verify their 5 pm massages and a gentle suggestion that they be showered previous to their appointment time so that they could reap the maximum relaxation benefits from their therapy.