10 Success Tips on Online Visibility for Independent Hotels
By Pedro Colaco President & CEO, GuestCentric Systems | January 27, 2012
Many independent hotel managers are unhappy with the small amount of business generated by their websites. This should come as no surprise as these websites have poor visibility, and often less than 20 visitors a day. Simple techniques like being present in a few online channels and registering for Google Local Business can dramatically increase the level of visibility of an independent hotel's website. This article suggests 5 simple and 5 advanced tips to dramatically boost the visibility of an independent hotel's website as a first step to create a structured online strategy to ensure e-commerce success.
Online visibility: where e-commerce success starts
Online visibility is about creating sources of traffic for your website, i.e. be present in places where your offer is available and gets the traveler thinking, "I would like to stay there". The online visibility of your hotel is determined by lots of factors: your website's Google ranking, your presence in online channels, links to your website, and promotions on Google, Yahoo or meta-search engines like Kayak.
Choosing a visibility strategy
The most important thing to realize when wanting to improve your website's visibility is how much time and money you are willing to dedicate to improve your website's visibility. This article shows two ways: a minimum level of visibility required to make your website an effective sales tool, and advanced strategies that enable you to compete with the best hotels in your area.
Getting found: it all starts with distribution