Show Up and Stand Out
By Holly Zoba Senior VP of Sales - Hospitality, Signature Worldwide | August 07, 2011
Probably 20 years ago, there was (and still is) a quirky hotel in San Francisco with far more character than space, but it was always my hotel of choice whenever I visited. I read about it, not on TripAdvisor (since this was practically in prehistoric times), but in People magazine, of all places. The story mentioned that the hotel had a recorded poem on their phone system that entertained on-hold callers with stories about its previous famous guests. I can't remember what I ate for breakfast this morning, but I remember several lines from this poem I heard 20 years ago...
"Lassie did a no-no here,
Cher did Sony Bono here,
If you're holding, please don't whine,
Frank Sinatra's on the other line."
Of course I remembered the lines because I called the hotel at least 37 times and asked to be put on hold so I could share this hysterical poem with everyone I knew.
So imagine my surprise when I recently went on TripAdvisor to read the clever management responses I was certain I would find only to see... nothing. I went to Facebook – surely this hotel would not post about its "weekend special" but there it was. The most recent post: "Hurry and book your April Escape before Sunday! Rates from $109!" Say it isn't so!
I blame the economy. Staff has been cut, hotels have to do more with less and discounting is the new black. I suppose it should not be surprising that the fun has gone out of even this unique venue.
And of course, it is not alone.