In-Room Wi-Fi Success Stories: Rules to Live by
By Jason Guest Account Manager, Americas, Aptilo Networks | November 13, 2011
Guest wireless is growing by leaps and bounds as today's guests are bringing laptops, tablets, smartphones and even wireless-enabled gaming devices -- all in one room, and sharing a single broadband connection. Additionally, revenue-drivers such as video-on-demand are being cannibalized by on-demand movie streaming services.
How can today's hotel keep up?
In-room wireless can be a huge opportunity to generate new revenue streams and cultivate loyalty. Tap into its full potential - and sidestep potential roadblocks - by following a few simple rules that will generate new revenue, cultivate customer loyalty and streamline your resources.
The "Capacity Crunch"
Bandwidth is a hot topic right now. At a recent hospitality-focused convention several speakers spoke about the "capacity crunch" that has descended upon the industry.
Why is this an issue now? Travelers of all types are bringing more wireless-enabled devices into hotels. Think of it: business travelers tote around a laptop, a smartphone and likely a tablet device for entertainment. Increasingly, these kinds of devices are Wi-Fi-enabled. Carriers appreciate Wi-Fi because it offloads some of the traffic from their data network, which is helping to drive the Wi-Fi ecosystem of products. Recreational travelers, too, bring laptops, smartphones, tablet devices and even gaming devices (such as the PSP, PlayStation 3 or Xbox 360).
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