How To Select The Right Designer For Your Hotel

By Kalen Willis Senior Interior Designer, Hatchett Hospitality | January 15, 2012

Buying furniture, fixtures, and equipment (FF&E) always involves difficult choices – and the first one is choosing the right designer.

But exactly how do you know which design professional is right for your project?

Three key factors can lead to a decision that has you feeling confident and comfortable:

• Experience
• Credentials
• Personality


While interior designers are familiar with fabrics, colors, lighting, and textures – the skills that are needed for "decorating" – they must also know about a wide variety of structural elements such as architecture, building codes, fire codes, plus electrical and HVAC systems. They're part artist and part engineer.

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Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.