Measuring Your Carbon Footprint Across a Global Portfolio
Finding the Right “Toolbox” for the Right Job
By Faith Taylor Senior Vice President Global Corporate Social Responsibility Officer, Wyndham Worldwide | May 26, 2013
With rising energy costs, government regulations, consumer expectations, and requests for proposals asking for environmental metrics, sustainability efforts are an increasingly top priority for hospitality companies around the globe. With countless strategies and tactics aimed at reducing environmental impact, effective measurement can make the difference between assuming you are making progress, and knowing you are making progress. Such distinctions are especially critical at a time when resources are tight, and every dollar counts.
Ranked number one among hotels and restaurants by Newsweek magazine in its annual Greenest Companies in America survey two years in a row, Wyndham Worldwide has included supporting sustainable practices among its top five strategic goals over the past six years, and views sustainability as a fundamental part of how it responsibly does business in communities around the world.
One of the world's largest hospitality companies, Wyndham Worldwide includes Wyndham Hotel Group, the world's largest hotel company based on number of properties; Wyndham Exchange & Rentals, the world's largest member-based vacation exchange network and marketer of serviced vacation rentals; and Wyndham Vacation Ownership, the world's largest vacation ownership business with over 190 resorts throughout the United States, Canada, Mexico, the Caribbean, and the South Pacific.
Since its launch in 2006, Wyndham Worldwide has invested in exploring and adopting innovative sustainable practices through its Wyndham Green program, which focuses on sustainability across the Company. Focused on education and innovation, the program, is a way of living and working based on the Company's vision and core values, enhancing customers' lives by improving the environment, supporting global and local communities, and developing sustainable programs that deliver economic benefits. While the program has implemented numerous initiatives, Wyndham Worldwide recognized that in order to lead the sustainability charge, it had to figure out how to effectively measure the results of these efforts across its diverse global portfolio.
Motivated by a long-term goal to reduce company-wide emissions based on a per square-foot basis by 20 percent by 2020, and a more immediate short-term goal of 12 percent by 2016, establishing a uniform methodology to measure and report carbon emissions at a wide range of hospitality and office locations was no easy task.
Enter the Wyndham Green Toolbox, a proprietary designed, state-of-the-art eco-software program that allows both owned and managed properties, as well as independently owned and operated, franchised properties within the Wyndham Worldwide portfolio, to track and measure environmental impact, and enable the Company to set performance targets. The Toolbox provides users with resources and tools to reduce energy use, and advance the Company's global sustainability efforts.
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