New Mobile Technologies and Networking Capabilities Can Help Enhance the Guest Experience

By Tom Moore Retail and Hospitality Industry Lead , Zebra Technologies | June 09, 2013

As hospitality professionals look at their technology strategies, they must focus on four key factors: operational efficiencies, discretion, flexibility and seamless connectivity. Communication solutions, such as advanced two-way radio technology, must address all four factors to enable personalized, highly-responsive customer service. In addition, a secure, reliable, application-aware wireless network allows employees to be more efficient and productive in managing client transactions, such as checking hotel guests in at the curb, expediting valet parking and placing food orders immediately.

Wi-Fi wireless networks and staff communication solutions can improve the effectiveness of your staff. They work together to create a cohesive solution that truly transforms the way your staff works.

Wi-Fi Wireless Networks

A secure and reliable Wi-Fi network is the backbone of your hotel's infrastructure. Guests today are bringing an average of 2-3 mobile devices with them to their hotel rooms. That demand can strain hotels' wireless networking capabilities, potentially interrupting your staff's ability to be efficient while using Wi-Fi communications devices, which can diminish the guest's experience. The hotel's wireless local area network, or WLAN, is a method of providing a wireless communication network over a limited distance to a number of devices. WLAN can also provide wireless Internet access, also known as Wi-Fi. The hotel's WLAN and Wi-Fi have to provide a great guest experience, while ensuring hotel operational efficiency and high-quality, reliable staff communications.

Hoteliers should evaluate their WLAN to determine if it is meeting the current demands and needs of their guests and staff today and in the near future. Consider the following:

  • Are there any dead spots or Wi-Fi coverage issues that hinder your staff's ability to use Wi-Fi enabled devices or voice-over WLAN for communications?
  • Are guests complaining about performance issues in general or in specific areas?
  • Is there an outdoor area of the hotel that needs a better Wi-Fi coverage, e.g. outdoor lounge or pool side?
  • Is the staff soon to be equipped with more mobile applications as tools to serve guests?
Choose a Social Network!

The social network you are looking for is not available.

Close

Hotel Newswire Headlines Feed  

John Hogan
Paul van Meerendonk
Bhanu Chopra
Michael Wildes
Miranda Kitterlin, Ph.D.
William A. Brewer III
Frank Meek
Bonnie Knutson
Brett Tabano
Reynaldo Rey Fernandez
Coming up in February 2019...

Social Media: Getting Personal

There Social media platforms have revolutionized the hotel industry. Popular sites such as Facebook, Twitter, Pinterest, Instagram, Snapchat, YouTube and Tumblr now account for 2.3 billion active users, and this phenomenon has forever transformed how businesses interact with consumers. Given that social media allows for two-way communication between businesses and consumers, the emphasis of any marketing strategy must be to positively and personally engage the customer, and there are innumerable ways to accomplish that goal. One popular strategy is to encourage hotel guests to create their own personal content - typically videos and photos -which can be shared via their personal social media networks, reaching a sizeable audience. In addition, geo-locational tags and brand hashtags can be embedded in such posts which allow them to be found via metadata searches, substantially enlarging their scope. Influencer marketing is another prevalent social media strategy. Some hotels are paying popular social media stars and bloggers to endorse their brand on social media platforms. These kinds of endorsements generally elicit a strong response because the influencers are perceived as being trustworthy by their followers, and because an influencer's followers are likely to share similar psychographic and demographic traits. Travel review sites have also become vitally important in reputation management. Travelers consistently use social media to express pleasure or frustration about their guest experiences, so it is essential that every review be attended to personally. Assuming the responsibility to address and correct customer service concerns quickly is a way to mitigate complaints and to build brand loyalty. Plus, whether reviews are favorable or unfavorable, they are a vital source of information to managers about a hotel's operational performance.  The February Hotel Business Review will document what some hotels are doing to effectively incorporate social media strategies into their businesses.