Introduction to Affiliate Marketing
By Jennifer Nagy President, JLNPR Inc. | August 11, 2013
Affiliate marketing is a marketing tactic that many hotels overlook, either because they aren't aware of it as an option or because they don't see the value in it. Well, I'm here today to tell you all about why affiliate marketing is a great tactic to increase online traffic and bookings – and the best part is, you don't pay a dime until you see results.
What is affiliate marketing?
Just like your property's relationship with an OTA, affiliate marketing is a partnership between two companies, where the partner markets your property through a link or banner ad on their website. The partner (a.k.a. affiliate marketer) receives a predetermined commission based on the number of sales or clicks that originate from their site.
Sounds pretty simple right? It is.
Affiliate marketing is a great way for hotels to generate additional web traffic (and hopefully direct bookings!) with very little time or effort. And because there is no cost unless results are achieved, the ROI on this marketing channel will be high (if executed correctly).
How do I determine the specifics of my affiliate marketing program?