Five Easy Steps to Make Your Staff Feel Secure in an Unstable Economy

By John Ely Senior Vice President of Marketing, Signature Worldwide | November 30, 1999

With all of this negativity buzzing around, you can be certain that it somehow affects your employees and staff. In fact, the top fear for many people during economic downturns is loss of a job. No matter how confident and comfortable your staff may seem, and no matter how certain you are that their jobs are secure, they are probably still concerned. And, rightfully so, since the unemployment rate in the United States hit a 14-year high in November 2008. Combined with the bleak outlook for the first three quarters of 2009, and money spent and debt incurred over the holiday season, your staff is probably feeling more stress than ever.

Helping your staff understand they are making a difference in your business gives them a sense of job security. Training and encouragement will empower your employees and make them feel like an important part of the team, even during a less-than-stable economy.

In a past job, I was in the unenviable position of knowing my company might be facing work slow-downs or even worse, a series of layoffs. My supervisor spoke to all of the department managers and let us know how important our roles were for the company's survival. In turn, we stepped up our efforts to be more efficient and pay even closer attention to quality and customer satisfaction.

By doing this, the manager accomplished several things. He made us feel more secure about our jobs and the company in general. This had a huge impact on our performance since we knew what we did would have a direct result on the company. He also instilled a feeling that the company needed our talent and skills to not only be more competitive, but to simply survive. He made sure we all understood how our roles fit into the ultimate corporate strategy and we felt a greater sense of loyalty as a result. Nothing brings people together like a common enemy, and the current economic crisis is a danger to us all.

Even though my colleagues and I were facing some lean times, we felt more energized as a group that was working together to overcome the economic struggles. All of this led to better interaction among employees and better communication with our clients.

So how do you settle the mounting fears of your team during these uncertain and challenging times? Following are five easy ways to start calming the crew:

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Coming up in June 2019...

Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.