Upping the Ante: The Evolution of Hospitality Technology In 2015
By Bernard Ellis President & Founder, Lodgital Insights LLC | November 2014
2014 has been a big year for the hospitality industry as a whole. Business is improving, and many hoteliers are seeing larger Revenue per Available Room (RevPAR) gains than they have in several years. Technology has played a critical role in the effort to grow revenue while simultaneously managing rising costs, and it will continue to be an important part of changes in the industry as we enter the new year.
Some technology trends from 2014 will persist into 2015 in a continuation of their current state, but others will shift in focus as business applications, and the mindset of hoteliers, change to examine existing processes in new and different ways. Ultimately security, the cloud, analytics and big data, and human capital management strategies will be primary focus areas for organizations looking to minimize costs and increase efficiency.
Continued Movement to the Cloud
According to a recent study, 33 percent of hotel and gaming companies are already using cloud-based applications for property and revenue management.(1) Another 35 percent intend to migrate their property management system in the next eighteen months, half of which intend to move to the cloud. Most cite cost savings, enhanced guest services, increased revenue, and improved operational efficiency as motivators for selecting cloud deployment.
These numbers prove that the cloud is no longer a "bleeding edge" route taken only by few. Its benefits have been clearly established, and many hoteliers are shifting from apprehension to recognition that this is the logical next step for their business applications. Companies are now asking how do we move to the cloud, rather than why. The most important thing for organizations taking this route to remember is that selecting the right vendor is critical to a successful cloud implementation. Choosing a solution that delivers the same in-depth, industry-specific functionality as an on-premise system while demonstrating compliance with ISO-27001 guidelines is essential to ensure that the organization's needs are met and security remains a priority.
Integration is also key because cloud-based applications cannot maximize their potential if data silos are created in the wake of their implementation. Benefits will not be fully realized unless systems are connected for automated, real-time information exchange, which also enables a holistic view of the company and allows for easy upgrades. Visibility across multiple properties is critical for better decision-making and optimization of revenue management.