Hospitable by Nature and Intelligent by Design: Technology Solutions for Hotel Executives
By Rahul Razdan CEO, Ocoos | April 2015
Hotel executives face a challenge and an opportunity, both of which have their roots in the disruptive power of technology.
At one extreme, there are the makeshift, room-for-rent social entrepreneurs – the men and women who offer overnight accommodations (courtesy of a spare bed, couch, futon or floor) to travelers in a major city – while at the other end of the spectrum there are conventional hotels and resorts.
The latter, despite their more spacious and inviting arrangements, including housekeeping, room service, plush decorations, magnificent views and in-room entertainment; among these conventional hoteliers and high-end, five-star brands, there is a keen need to more effectively reach potential guests and adapt to this hyper-competitive environment.
The only way to achieve that goal and increase occupancy rates, without succumbing to downward pressure from less traditional players in this space, centers on two concepts: Design and data.
That is, hotel executives must invest in creating websites that capture the respective identities of the companies they represent – these sites must be as distinctive as the properties they depict, and as distinguished as the people they celebrate – so they can enhance the loyalty of existing patrons and win the attention of prospective travelers.
All the while, the principles of design must complement the power of data; the information hotel executives can readily access and analyze, to determine (and refine) the efficacy of a particular marketing campaign and customize appeals on behalf of specific individuals to developing new leads and consolidating control of certain industries.