5 Essential Components for a Successful Mobile Strategy
By David Tossell Vice President, DataArt | January 03, 2016
The past 24 months have been dominated by technology companies aiming to improve the on-property experience via the adoption of guest-facing, mobile-based technologies within the hotel environment. On-property guest experience apps and their enabling platforms have attracted the most attention as the leading-edge example of how mobile is helping to evolve hospitality technology. Much focus and industry press coverage has been given to companies producing platforms and apps that enhance the guest experience. Admittedly, check-in, keyless entry and check-out offer exciting prospects for the industry and companies like iRiS, Monscierge, Fingi and Intelity are leading the way to this mobile enhanced future.
Where is the One-Stop Hospitality Technology Mobile Vendor?
What is lacking in the hospitality industry is a one-stop vendor for all things mobile. The platforms provided by the guest experience platform vendors were not intended to be a complete mobile strategy. These platforms do, however, each provide 1-2 components of a comprehensive solution. Until these companies either expand their product lines, or, are acquired or merged into a larger company that provides the missing pieces, the hospitality industry will continue to lack a one-stop vendor for all things mobile. The impact to hoteliers is that they are on their own to create a complete mobile strategy.
The Mobile Building Blocks Are Familiar
In beginning to craft a mobile strategy for hoteliers, let's identify the five "building block" components essential to a successful mobile strategy. They are:
1. Search Engine Optimization
2. E-Mail for Mobile Devices
3. Customer Acquisition
4. Mobile Friendly Booking Engines
5. On-Property Guest Experience