A Therapist's Day: A View of What Should Take Place in the Future Wellness Environment

By Michael Koethner Wellness & Healing Consultant, Spa Transition | January 17, 2016

The next few years, and the distant future, will see the profession of alternative therapy (i.e. naturopathy, homeopathy, physiotherapy, psychotherapy, energy alignment, soul healing, fitness, exercise and the likes) in much higher demand than at any rate and time before. The increasing demand for complementary therapies will unfold itself through the yet unseen energetic forces of the soul and spirit. These two entities will ignite a fire with the human body volcano to release deeply repressed and unresolved issues; regardless of the mental, spiritual and/or physical condition of the individual. It is going to happen across the globe, stretching into every tiny corner of society; the business environment must be ready to accommodate its demand and be open to new opportunities, not the other way around.

These two sources of life will also put immense pressure on the planet as to shake up humanity in all other aspects of earthly living, in a never seen before rate and speed. It will finally re-invigorate the very powerful and true natural healing process on this planet. The process will have a profound impact on everyone and everything in order to regain the true universal power, which lies within. The time has come, to openly, and vigorously confront every situation that inhibits humanity and its environment from learning, understanding and evolving into the life we meant to live.

The next generation of wellness centers and spas require therapists to be leaders in their own rights and profession, coherent, complete and in alignment with their environment. They must have a determination, obligation, passion and inspiration, extensive skills and accumulated knowledge in order to provide sacred and mystical treatments; whilst being fully aware of their inherent regenerating powers, to guide others through this extraordinary time of adaptation and change. Therapists who focus on quick fixes, vanity make-up and superficial treatments will no longer be able to perform such tricks in order to enhance the business performance, or to justify a balance sheet.

The key driving business factor and performance index for any wellness enterprise in the near future, is knowing how to create a complete and integrated project and vision, and to make sure that people are carefully selected, receive continued education and heartfelt recognition. They must also be able to fully grasp the immense healing powers of our times, yet to come. The knowing and feeling of belonging and acceptance ensures a smooth business flow and eliminates the constant intimidation and interference by superiors who are obsessed with a process of micro management.

There is a process, a paradigm shift, under way that can no longer be stopped. It is a deep inherent and profound urge, in humanity, to set itself free of absolutely everything that is limiting the development and blocking the need for growth, in order to move into a more evolved stage of spiritual existence. The majority of earth's humanity is finally waking up, starting to see physical evidence of the invisible powers that are hidden beneath their ego identity. The pressure to overcome its self imposed limitations is still gentle, yet firm, relentlessly demanding, until it has reached the boiling point in every cell, within each person, partnership, family; in every company, firm and corporation. Without restrictions to continents, countries, societies, civilizations, color, heritage, gender, believe systems, dogmas, and/or religious activities, there will be grand fireworks of joy, happiness, relieve and freedom at the end of a long journey through a very dark tunnel; paired with the sure knowing that it is more powerful than anything ever seen or felt before.

The changes in our exterior environment, such as the collapse of outdated, and partly rotten, company systems are just a confirmation of this long overdue change. The present naivete and very immature mentality is going to diminish, fading away for good, and right in front of our eyes. This is, and will be replaced with a more mature and very powerful force of coherent, supportive, loving and universal spiritual life force; a connective, collaborative energy that encapsulates all facets of the inter-dimensional human entity, including the mind, body, soul and spirit. The one's who are ready for this new environment will evolve into the next dimension, leaving all currently known earthly restrictions and limitations behind forever. It is going to be very exciting, and we will see it all come to pass; this is now a fact and any argumentation against it will be a farce to say the least.

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Coming up in February 2019...

Social Media: Getting Personal

There Social media platforms have revolutionized the hotel industry. Popular sites such as Facebook, Twitter, Pinterest, Instagram, Snapchat, YouTube and Tumblr now account for 2.3 billion active users, and this phenomenon has forever transformed how businesses interact with consumers. Given that social media allows for two-way communication between businesses and consumers, the emphasis of any marketing strategy must be to positively and personally engage the customer, and there are innumerable ways to accomplish that goal. One popular strategy is to encourage hotel guests to create their own personal content - typically videos and photos -which can be shared via their personal social media networks, reaching a sizeable audience. In addition, geo-locational tags and brand hashtags can be embedded in such posts which allow them to be found via metadata searches, substantially enlarging their scope. Influencer marketing is another prevalent social media strategy. Some hotels are paying popular social media stars and bloggers to endorse their brand on social media platforms. These kinds of endorsements generally elicit a strong response because the influencers are perceived as being trustworthy by their followers, and because an influencer's followers are likely to share similar psychographic and demographic traits. Travel review sites have also become vitally important in reputation management. Travelers consistently use social media to express pleasure or frustration about their guest experiences, so it is essential that every review be attended to personally. Assuming the responsibility to address and correct customer service concerns quickly is a way to mitigate complaints and to build brand loyalty. Plus, whether reviews are favorable or unfavorable, they are a vital source of information to managers about a hotel's operational performance.  The February Hotel Business Review will document what some hotels are doing to effectively incorporate social media strategies into their businesses.