A Guide to Protecting Guest Data with EMV and PCI-Validated P2PE
By Roberta Braum Director of Product Management, Payments, Agilysys | February 07, 2016
Hotel guest satisfaction has hit a record high, according to the J.D. Power 2015 North America Hotel Guest Satisfaction Index Study. But we can never become too comfortable. Continuing to grow satisfaction levels will give your property a distinct advantage over others. And, while embracing the latest technology trends offers new opportunities to improve guest satisfaction, it also presents a few challenges.
Guests are accustomed to a very mobile world and have more ways than ever to select where they will stay. The manner in which guests assess, select and experience their lodging is changing almost as quickly as technology is advancing.
What technologies are you leveraging to serve your guests? Chances are you're using integrated solutions with advanced interfaces that make guest services most efficient. All good, right? Well, while the guest experience starts during research and reservation, at some point guests will spend time in your gift shop or restaurant - and, even if they don't, they will certainly check out of the hotel. Enter EMV.
EMV technology eliminates key security challenges for hotels, yet presents a new challenge in the form of a longer payment processing experience for the guest. Savvy consumers will have little patience for the delays EMV creates. When it comes to EMV, hotels looking to earn and keep guests will have to balance the risk of guest frustration with the benefit of increased security.
In 2016, EMV is expected to be more common among hotels, and its adoption will be driven largely by guest expectations and fraud concerns. Until it becomes more commonplace, understanding your EMV options - and how each affects your workflows and guest experiences - will best prepare your hotel. Some guidelines about what to expect and things you need to know are outlined here.
P2PE, Not EMV, Protects Guest Data
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