Bringing Hotel Owners Together to Establish Sustainability

By Grace Kang Managing Partner, Greenview | February 12, 2017

It's that time of year when everyone is working hard towards their ambitious new year's resolutions. Here's one more I would like to recommend hotel owners and operators to put on their list. Join the Hotel Owners for Tomorrow (HOT) coalition to help advance sustainability for the hotel community. HOT is a no-cost initiative, bringing hotel owners, hotel brands, management companies, industry bodies, and other supporters in hotel development to build awareness and get the important discussion of sustainability started among the hotel community.

HOT launched at the Hotel Investment Conference Asia Pacific (HICAP) in Hong Kong in October 2016. Asia Pacific was selected as the first region to pilot the launch as it has the biggest pipeline of hotels, yet hotel owners in the region are less plugged in to the sustainability conversation. Launch partners included AKARYN Hotel Group, Horwath HTL Asia Pacific, Hyatt Hotels Corporation, ITC Hotels, the International Tourism Partnership, Kokotel, Marriott International, Meritus Hotels & Resorts, Nikoi Island, PATA, Six Senses Hotels Resorts Spas, Swire Properties, TAJ Hotels Resorts and Palaces and Wyndham Worldwide. Since the launch, more continue to join and HOT is expecting to grow significantly in years to come.

The HOT coalition is unique because it addresses sustainability for the hotel owners. As technology advances, owners hold the key to the ultimate long-term environmental performance of the asset. Especially at the early stages of hotel planning and development, hotel owners can incorporate sustainability to avoid future costs of regulation and identify opportunities for increased ROI on investments. The coalition provides a platform for owners to discuss and evaluate sustainability in investment decisions but also to examine opportunities to increase efficiency or implement new technologies to improve buildings that are not very efficient. Thus, hotel owners can make a difference by incorporating sustainability into both their investment decisions and asset management, use their influence to help build a better future, and raise awareness for others to follow. The coalition is also designed to provide recognition for their achievements in advancing sustainability.

The HOT Coalition is Simple – Commit to Five Actions to Raise Awareness and Spread Best Practices:

1. Incorporate Sustainability From the Beginning of Investment Decisions

The decisions made for a hotel built today will determine its footprint for the next 20 years. Numerous opportunities exist to incorporate renewable energy, efficient equipment and technology, and take advantage of funding models to maximize the return on your investment. More and more risks are emerging that will affect site selection, such as water stress, weather patterns, an regulatory issues. The more you discuss sustainability issues with everyone in the development and acquisition process, the more opportunities you will find and the better your due diligence will become.

Choose a Social Network!

The social network you are looking for is not available.

Close

Hotel Newswire Headlines Feed  

Coming up in April 2019...

Guest Service: A Culture of YES

In a recent global consumers report, 97% of the participants said that customer service is a major factor in their loyalty to a brand, and 76% said they view customer service as the true test of how much a company values them. And since there is no industry more reliant on customer satisfaction than the hotel industry, managers must be unrelenting in their determination to hire, train and empower the very best people, and to create a culture of exceptional customer service within their organization. Of course, this begins with hiring the right people. There are people who are naturally service-oriented; people who are warm, empathetic, enthusiastic, pleasant, thoughtful and optimistic; people who take pride in their ability to solve problems for the hotel guests they are serving. Then, those same employees must be empowered to solve problems using their own judgment, without having to track down a manager to do it. This is how seamless problem solving and conflict resolution are achieved in guest service. This willingness to empower employees is part of creating a Culture of Yes within an organization.  The goal is to create an environment in which everyone is striving to say “Yes”, rather than figuring out ways to say, “No”. It is essential that this attitude be instilled in all frontline, customer-facing, employees. Finally, in order to ensure that the hotel can generate a consistent level of performance across a wide variety of situations, management must also put in place well-defined systems and standards, and then educate their employees about them. Every employee must be aware of and responsible for every standard that applies in their department. The April issue of the Hotel Business Review will document what some leading hotels are doing to cultivate and manage guest satisfaction in their operations.