Leveraging the Power of the Gig Economy

A New Era in Hospitality

By Kim Grennan Co-Founder & CEO, FindSideGigs.com | October 01, 2017

The Gig Economy is a chance for hotel executives to hire some of the world's most talented professionals, free of long-term commitments and costly responsibilities. This phenomenon is the result of social change, technological freedom and a global shift in people's attitudes toward work. These forces enable individuals with specific skills, such as fluency in graphic design, information technology (IT), and marketing and promotions, among other things, to take advantage of opportunities from hoteliers large and small, from boutique properties to international resorts, from vacation spots to locales for conferences and conventions.

This worldwide trend will transform all manner of industries. That means hoteliers can rethink their approach to recruiting and the way their respective HR departments operate, since there will be an increase in the number of virtual workers who oversee specific projects.

These workers are agile and mobile, mobilized as much by ambition as they are by the convenience of their mobile devices. They work from studios and libraries, as well as parks and other public places. They are fluent in the language of the Web and conversant in several dialects of technology and business.

They constitute a new generation of workers, a generation eager to try different things and ready to test their skills in different ways on behalf of different things. They are innovators and inventors, voices of independence who are vocal about what they want, because they will do whatever it takes to fulfill their wants and needs.

The good news is that hotel executives have the freedom to choose the right experts for the right assignments, provided they choose the right website to help them in this search to source freelancers and independent contractors.

That search requires due diligence, since the right website is the principal factor in easing this recruitment process. That search demands patience and transparency, so hoteliers have the confidence they need – and the care they have a right to receive – from an expert who has a talent for spotting talent, so to speak.

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Eco-Friendly Practices: Corporate Social Responsibility

The hotel industry has undertaken a long-term effort to build more responsible and socially conscious businesses. What began with small efforts to reduce waste - such as paperless checkouts and refillable soap dispensers - has evolved into an international movement toward implementing sustainable development practices. In addition to establishing themselves as good corporate citizens, adopting eco-friendly practices is sound business for hotels. According to a recent report from Deloitte, 95% of business travelers believe the hotel industry should be undertaking “green” initiatives, and Millennials are twice as likely to support brands with strong management of environmental and social issues. Given these conclusions, hotels are continuing to innovate in the areas of environmental sustainability. For example, one leading hotel chain has designed special elevators that collect kinetic energy from the moving lift and in the process, they have reduced their energy consumption by 50%  over conventional elevators. Also, they installed an advanced air conditioning system which employs a magnetic mechanical system that makes them more energy efficient. Other hotels are installing Intelligent Building Systems which monitor and control temperatures in rooms, common areas and swimming pools, as well as ventilation and cold water systems. Some hotels are installing Electric Vehicle charging stations, planting rooftop gardens, implementing stringent recycling programs, and insisting on the use of biodegradable materials. Another trend is the creation of Green Teams within a hotel's operation that are tasked to implement earth-friendly practices and manage budgets for green projects. Some hotels have even gone so far as to curtail or eliminate room service, believing that keeping the kitchen open 24/7 isn't terribly sustainable. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.