It's All About the Three 'A's
By Bonnie Knutson Professor, The School of Hospitality Business/MSU | December 2018
Today, they don't learn cursive writing.
Today, they get a smart phone when they are in grade school.
Today, they don't live by the ABCs.
Today, they live by the AAAs and I don't mean the American Automobile Association, the American Accounting Association, or the American Anthropological Association.
Today, the 'they' is Generation Z and the AAA they live by is Apple, Amazon, and Alphabet.
Just when you think your getting a handle on Millennials, here comes the next generation of guests. And they are quite different than their predecessors.