Margaritaville: South Florida's Destination Paradise

By Cate Farmer General Manager, Margaritaville Hollywood Beach Resort | January 27, 2019

The way travelers are taking vacations has changed. Expectations are higher. Travelers want a worry-free vacation with personality. It is all about the experiences and maybe more importantly, how those experiences translate to an emotional connection. The story, the people, the adventure is as important as, maybe even more important than, the physical deliverable. The team at Margaritaville Hollywood Beach Resort's mission is to deliver Fun and Escapism to our guests. We provide something unique and somewhat intangible and that ultimately differentiates and makes us successful. We take tremendous pride in knowing that our guests return again and again to the Resort because of this emotional connection.

Margaritaville Hollywood Beach Resort is a top destination to do just that. With a beachfront location and extensive array of amenities, the resort caters to families, friends, solo travelers and anyone looking for a taste of the good life. Our 17-story, 349-room AAA Four Diamond-rated resort is located on the Hollywood Beach Broadwalk, alongside local mom and pop shops to add to Hollywood's quintessential charm. Vacationers don't have to leave the surrounding area to have the trip of a lifetime.

Margaritaville Hollywood Beach Resort is unique in its approach to creating an environment for its guests that is focused on service…the friendly, know your name and what you like brand of service that is comfortable and surprisingly special. From the moment a guest arrives, they are transported into a world of fun and escapism. It delivers on the brand promise of Margaritaville, it sets us apart from other nearby beach properties in Fort Lauderdale and Miami, and makes us and our guestsspecial.

Serve Up a Taste of the Good Life

The resort is a culinary destination in and of itself. Eight food and beverage venues are offered appealing to palates of all kinds. For the early riser, Margaritaville Coffee Shop features coffee, grab-and-go sandwiches, pastries and more. Visit more than once and the staff will know you by name and exactly what you like. For a full complement of ways to start your day, Margaritaville Restaurant provides a variety of breakfast options, with a menu including cold-press juices, omelets, pancakes, bloody marys and mimosas.

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Eco-Friendly Practices: Corporate Social Responsibility

The hotel industry has undertaken a long-term effort to build more responsible and socially conscious businesses. What began with small efforts to reduce waste - such as paperless checkouts and refillable soap dispensers - has evolved into an international movement toward implementing sustainable development practices. In addition to establishing themselves as good corporate citizens, adopting eco-friendly practices is sound business for hotels. According to a recent report from Deloitte, 95% of business travelers believe the hotel industry should be undertaking “green” initiatives, and Millennials are twice as likely to support brands with strong management of environmental and social issues. Given these conclusions, hotels are continuing to innovate in the areas of environmental sustainability. For example, one leading hotel chain has designed special elevators that collect kinetic energy from the moving lift and in the process, they have reduced their energy consumption by 50%  over conventional elevators. Also, they installed an advanced air conditioning system which employs a magnetic mechanical system that makes them more energy efficient. Other hotels are installing Intelligent Building Systems which monitor and control temperatures in rooms, common areas and swimming pools, as well as ventilation and cold water systems. Some hotels are installing Electric Vehicle charging stations, planting rooftop gardens, implementing stringent recycling programs, and insisting on the use of biodegradable materials. Another trend is the creation of Green Teams within a hotel's operation that are tasked to implement earth-friendly practices and manage budgets for green projects. Some hotels have even gone so far as to curtail or eliminate room service, believing that keeping the kitchen open 24/7 isn't terribly sustainable. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.