Vetting Skincare Lines for Your Hotel Spa
By Kristi Dickinson General Manager, Canyon Ranch Woodside | May 31, 2020
Full disclaimer: I am a difficult account to work with. In addition to being overly analytical, I am brutally honest and expect a great deal out of our skincare partners. I am very open about this when approached by skincare lines. But when they make it through the rigorous selection process, it creates a mutually beneficial relationship for years, if not decades.
Every spa has unique needs which evolve over time. I have not used the same skincare lines at all my spas because the clientele varies at each property, and markets vary across the country and globe. Once you understand your client demand and the gaps in your offerings, consider the following in making your final vendor partner selection.
If a product works, it will sell. Period. The estheticians will be excited about it, the spa reception team will find their go-to "hero products", and your clients will deepen their relationship with you because you are addressing their specific personal skincare needs.
When vetting a skincare line, ask to see independent clinical trials of treatments and third-party testing of each product. Invite the sales rep and trainer to the spa to demonstrate a treatment. You want to see an immediate result and some "wow factor" in the execution. It could be the uniqueness of the facial massage techniques, choreography of the protocol, or synergy of the products.
Samples should always be offered to your staff to test homecare results. Ideally, you should have access to full retail size of at least 3 products for manager, esthetician and spa reception staff (of different ages and skin types) to compare results.