The Role Light Plays in Equipping Guest Rooms to Offer Great Sleep
By Sara Murray North American Hospitality Leader, Lutron Electronics | November 28, 2021
In the wake of Covid-19, the consumer has awakened. Well-being has never been more top-of-mind, and this is changing the way people work, play, eat, socialize and travel. As it relates to hospitality, guests' needs and expectations have changed in substantive and material ways. As hotels look to differentiate their brand or property, enhancing the guestroom to provide better sleep may prove to be the most strategic weapon for winning the war on well-being.
Wellness expert Amy McDonald, founder of Under a Tree, creates outstanding experiences around the globe for world-class hotels, spas, destination resorts, and lifestyle communities. With her years of expertise in this arena, McDonald is uniquely qualified to discuss the evolution of wellness in hospitality and grasp the opportunities presented in the current era.
"Properties need to determine ways to deliver wellness to their guests in ways that are relevant and align with their brand. Years ago, when the topic of wellness emerged in hospitality design, specific areas were used to satisfy this customer demand, but I always felt that so much more could be done for the guests, outside of treatment rooms," said McDonald. "Today, the idea of offering great, restorative sleep could be a powerful wellness-related differentiator."
Great Sleep is Good Business
Harvard Medical School recently authored an article titled, "Hotel Guest Sleep and Overall Hotel Satisfaction," which begins, "Although hotels at their most basic level provide a venue for sleeping, many guests suffer from disrupted sleep on the road, which can take a toll on their ability to enjoy their overall hotel stay and trip itself." In summation, the author, Rebecca Robbins, PhD, research fellow in the Division of Sleep Medicine at Harvard Medical School, and her colleagues posit that there is "an opportunity for hoteliers interested in differentiating themselves in the increasingly competitive landscape as a property that provides superior slumber for their guests."
Leading the charge into offering better sleep, Four Seasons touts its coveted sleep experience, explaining that guest rooms are created as "true sleeping sanctuaries: double-walled windows for soundproofing, in-room temperature controls, blackout shades, and top-quality bedding." They also promote their own Four Seasons signature mattress, Dobby Sateen cotton sheets, and a range of luxury duck-down and synthetic duvets.