Many hoteliers outsource their professional development to the companies they work for. Hoteliers are ultimately accountable to themselves for their own professional development though. An alternate to outsourcing our professional development is associations. We can gain access to a wealth of resources, networking opportunities, and specialized knowledge that transcends company boundaries by actively participating in industry associations. It could constitute a strategic move that aligns your personal career goals with the trends shaping hospitality and tourism. READ MORE

Hotels and Resorts are back. People are once again traveling and spending money. Guests are willing to pay high prices but are coming with high expectations. While there is some acceptance of their dollar not going as far as before, there is no tolerance for inconsistent, poor service – nor should there be. The right training professional who embeds themselves in the operation can breathe life into service standards and ensure consistent, phenomenal guest care by following the clear pathway to success. READ MORE

While there is a challenge attracting and retaining talent in any industry, it is particularly difficult to attract and retain talent in the hospitality industry. This article will address the need to identify and address gaps in the recruitment process, in salary and benefit offerings, and in a company's overall culture in an effort to attract and retain talent in the future. READ MORE

Audubon International's Green Lodging certification process takes into account each individual property's environmental stewardship efforts based on what their guests ask for, what they're looking for, and what's happening both in the "front" and "back" of the house. Here are examples of important sustainable practices and trends, seen and unseen. READ MORE

In the ever-evolving landscape of the hospitality industry, the role of revenue leaders has become increasingly pivotal. To stay competitive and adapt to the dynamic market, organizations must identify, nurture, and empower the next generation of revenue leaders. This article explores comprehensive strategies to build a stable and reliable revenue team for today and the future. READ MORE

Second to only the Millennial generation, Gen Z's are soon to emerge as the dominant consumers in the coming years. What drives them? Sustainability in all its forms. Hoteliers who plan and build sustainability into their offerings now will have a greater market share. Let's see if your hotel and sustainability marketing measure up to Gen Z's expectations. READ MORE

Hotels have been thinking about labor all wrong. The hospitality industry is built on human interaction, service, and a desire to exceed our customers' expectations. We achieve these goals through people-by recruiting the right ones, retaining them, and training them for the future. These facts have gotten mixed up in the chase for profit optimization and efficiency, and if we want to save hospitality's employment future, we must reframe the issue with its original context. It's about people, and how to serve them. READ MORE

Prevention of infectious diseases in hotels and restaurants is possible by following some simple steps. These include organizing the necessary training and education activities for customers and employees and using available resources effectively to ensure the health and safety of customers and employees. READ MORE

Behind the scenes of the polished hotel industry, a battle often brews between two crucial departments: marketing and revenue management. While both are indispensable cogs in the hospitality machine, the blame game they engage in can sometimes resemble a never-ending tennis match, with each side volleying responsibility back and forth. In this game there are no winners-only missed opportunities and lost revenue. Let's delve deeper into this conundrum and explore strategies for fostering collaboration rather than confrontation between these vital sectors. READ MORE

Artificial Intelligence (AI) is everywhere; online, in the news and entertainment and in business. This article is specifically targeted at hospitality and tourism in both business applications and education. The conceptual theme for AI is to help businesses be more efficient and productive while providing an enhanced guest experience. Wow, can AI do all that? AI is not brand new, but it is, relatively speaking, still in its infancy. This article will review and discuss different applications of AI in hospitality businesses and in the classroom and how it applies in the service sectors. READ MORE

With another year in the books Hoteliers are focused on the new year and their targeted actions to achieve 2024 budget goals. As we consider what the new year has in store for our industry there are a number of trends that stand out and are relative to our success that are worth taking a closer look at. READ MORE

Men say that they are well. But most certainly could be way better. The first ever Wellness of Men / Wellness for Men survey reveals the very insights of how men feel about their wellness. Men show significant changes in in their expectations and they are open to learn about and try new ideas that can make them feel better, be well – at home as well as during travel. This is time for the hospitality industry to take this opportunity and assist men to be better, be more well! READ MORE

The global wellness industry is ever-evolving with new trends in spa design and innovations. Spa trends, including more social experiences, a reconnection to nature and touchless technologies, are gaining traction as more people prioritize their physical and emotional well-being in a post-pandemic world. But can hoteliers turn the latest spa trends into sales and profits? READ MORE

In a breathtaking 5 days, ChatGPT amassed one million users, dwarfing Facebook's 10-month and Netflix's 3.5-year journeys, sparking an urgent call to action for hoteliers and ownership teams. The profound potential of ChatGPT for revenue generation and operations is undeniable, demanding swift investment in education and strategy. Seize the moment and master prompt crafting, AI agents, and more, lest competitors overtake you in this revolutionary shift. READ MORE

Traveler behavior has changed in recent years faster than we can anticipate. If the disruption from COVID taught us anything, it's that a reliance on traditional channels that we've historically depended on can be a threat to business. This shouldn't engender fear, but rather curiosity. Consider these six sales and marketing strategies to help accelerate your business and keep pace with changing travel behavior. READ MORE