Show Off on YouTube

By Michael McKean CEO, The Knowland Group | April 17, 2011

As a hotelier, you want to shout from the rooftop about how wonderful and accommodating your hotel is. You want everyone to know – and you want to bring in more business.

Before you start running up 14-some flights of stairs, hold up because there's a simpler, less strenuous way to spread the word about your hotel far and wide. We've all heard about it, heck most of us have probably used it: YouTube. The social networking, video-posting website isn't just where people post videos of their dog doing a back flip, YouTube is also a place for advertising your hotel and what it has to offer. You can use the extremely popular site to showcase the hotel's latest renovations, hip cocktail bar and views of the sunset from the top floor restaurant.

Here are some quick facts about why hopping on the YouTube bandwagon is a wise business decision:

  • According to YouTube, every minute 24 hours of video is uploaded to the site.
  • 2 billion videos are viewed EVERY DAY.
  • The user age range is broad, 18-55, spanning all demographics, with an equal share of men and women checking out and uploading videos.

The best part of all this: YouTube is FREE. You don't need to spend one penny to post your advertisements on YouTube – all you need is a video camera.

To be a successful hotelier in this social media era, you not only need to become a YouTube user, you need to own it. I'll tell you how.

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