TOP Hotel Technology Trends in 2012
By Ted Horner Managing Director, E. Horner & Associates | May 27, 2012
The rise and rise of consumer technology and the increasing take-up of this technology by our guests combined with the shorter life cycles of this technology creates considerable challenges for both operators and owners of hotels. In the past we stayed in a guest room to experience technology that we could not get at home but now this changed completely and in most instances the reverse is true today where what we have at home is far superior to anything that is in hotel guestroom.
This article outlines where his technology is headed and how hotels may for the first time be able to embrace the next generation of consumer technology and with selected investment in this technology gain a competitive advantage.
1. The iPad Revolution
This device in my opinion is going to redefine how guests are going to use technology in hotels in the future particularly in the guestroom. Consider these points.
a). It is the fastest selling consumer electronic device in history with Gartner Group predicting that Apple will sell 100 million units by 2012
b). iPad is the first video centric guest internet device
c). It has a very simple GUI (Guest User Interface) and new users both young and old are able to use it almost immediately with little or no training
d). IPad is already placing huge demands on Hotel Wi-Fi systems consuming much more bandwidth and data than in the past with people doing emails etc...
While I have focused on the iPad we cannot forget other tablet devices that are also gaining market share namely the Samsung Galaxy, plus the new Kindle Fire and of course other smart phones that use the Android operating system from Google.