Using Social Media to Attract High Performing Sales Talent

By Suzanne McIntosh President, McIntosh Human Capital Management | March 18, 2012

Professional networking sites and social media channels provide effective and creative ways to search for high performing hospitality talent, particularly sales and marketing candidates. Targeted marketing on your company website, your company social media page (LinkedIn, Facebook, etc.), along with contributions by members of your team through social media (LinkedIn, Facebook, Twitter, etc.) can assist in finding talented salespeople.

Professional networking sites, such as LinkedIn, with over 135 million users, are a goldmine of sales and marketing professionals with online resumes. These sites can be more accurate than even a well maintained in-house database. While these tools are only as useful as the profile provided by the LinkedIn member, Sales, Marketing, Revenue, eCommerce, and Marketing Communications professionals are probably the most adept at managing and keeping this information fresh. You may not find it as fruitful for candidates for say culinary or engineering positions, as these colleagues may not see the value of, or have the need for networking sites.

For the candidate seeker, LinkedIn has a sophisticated advanced people search engine. As an example, if used correctly you can find:

  • all sales people within your zip code who currently work for your competition

  • selling pharmaceutical groups

  • who speak French, with the East Coast territory

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