The Foundation of Mobile Engagement in a Hotel
By Tom Moore Retail and Hospitality Industry Lead , Zebra Technologies | January 11, 2015
In today's fast-paced world of the hotel industry, guests are demanding that they have the ability to engage on property with their smartphones. What if you knew when a particular guest was arriving as he or she walked in? What if guests had the option to skip the check-in line and go right to their rooms? And what if you could send personalized messages to guests based on their loyalty program data and previous behavior? Beacon technology can now make all of this possible, and it will enable the next generation of guest engagement and a much deeper level of personalized interaction with guests than ever before. With a blend of Bluetooth® Smart and Wi-Fi indoor locationing technologies, hoteliers can provide every guest with the ultimate in personalized service from the moment they walk into the hotel to the moment they walk out.
The challenge moving forward is delivering the ultimate in personalized customer service to improve guest loyalty and sales. All hotels and resort properties face the same challenge - today's guests have so many choices, and the competition is always just a few keystrokes away. Outside of price, service has become the key differentiator. To earn the sale of a room and repeat visits, hoteliers need to deliver the very best in service every time a guest walks through the door. And indoor locationing technology can make that happen - automatically.
While indoor locationing is not new, the latest generation of this technology allows hotels to provide their guests with the one thing they crave and the one thing they demand in return for their loyalty - the ultimate in personalized service. Today's indoor locationing technology can unlock the door to a new level of business success, allowing hoteliers to achieve and exceed goals for guest satisfaction, guest retention and revenue.
The first step in determining whether an indoor locationing solution is right for a hotel and its guests is to understand the underlying technologies and their benefits. As indoor locationing evolved, three
facets of the technology emerged: Wi-Fi locationing, Bluetooth Smart locationing and analytics. It is the
combination of a mobile loyalty application and these technologies that form the foundation of an indoor locationing solution capable of delivering mobile engagement and personalized service in the hotel.
For Background, It's Good to Understanding the Evolution of Indoor Location Technologies
Phase 1: Monitoring the Location of the Workforce and Assets Inside the Enterprise
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