10 Steps to Effectively Manage High-Volume Recruiting

By Rebecca Barnes-Hogg Founder, YOLO Insights | March 04, 2018

High-volume recruiting is a struggle that is real and if you haven't already noticed, it's a buyer's market for candidates. The competition for talented people with high demand skills is fierce and you have to be proactive about your recruiting process. You have to be fast and agile.

But there is good news! High volume recruiting can be managed quickly and effectively with the right systems and team in place. There are some tricks you can use to speed things up without sacrificing quality. Here are ten steps to ensure your high-volume recruiting is successful.

1. Start with a Plan.

Planning requires some thoughtful consideration of your current situation and your desired outcomes. Much like programming your GPS when you start out on a trip, you need a starting and ending point before you can map your route. Do an audit of your recruiting process and look for ways to be more efficient. For example, limit approvals or use electronic approvals, begin preliminary sourcing while the job requisitions are in progress, and work with hiring managers to eliminate or work around job specifications that severely limit your candidate pool. Also, consider how you might divide and conquer steps in your process ¬such as assigning dedicated staff to source candidates or pre-screen resumes. Wherever possible, automate routine tasks like scheduling and reminders.
So, let's start mapping your route to successful hiring.

2. Know Your Employer Brand

An employer brand is who you are as a company. Start by having conversations with your current employees to find out why they work there, what they are passionate about, and what keeps them working for you. Ask your new hires why they picked your hotel instead of another hotel or other offers they may have received.

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Coming up in February 2019...

Social Media: Getting Personal

There Social media platforms have revolutionized the hotel industry. Popular sites such as Facebook, Twitter, Pinterest, Instagram, Snapchat, YouTube and Tumblr now account for 2.3 billion active users, and this phenomenon has forever transformed how businesses interact with consumers. Given that social media allows for two-way communication between businesses and consumers, the emphasis of any marketing strategy must be to positively and personally engage the customer, and there are innumerable ways to accomplish that goal. One popular strategy is to encourage hotel guests to create their own personal content - typically videos and photos -which can be shared via their personal social media networks, reaching a sizeable audience. In addition, geo-locational tags and brand hashtags can be embedded in such posts which allow them to be found via metadata searches, substantially enlarging their scope. Influencer marketing is another prevalent social media strategy. Some hotels are paying popular social media stars and bloggers to endorse their brand on social media platforms. These kinds of endorsements generally elicit a strong response because the influencers are perceived as being trustworthy by their followers, and because an influencer's followers are likely to share similar psychographic and demographic traits. Travel review sites have also become vitally important in reputation management. Travelers consistently use social media to express pleasure or frustration about their guest experiences, so it is essential that every review be attended to personally. Assuming the responsibility to address and correct customer service concerns quickly is a way to mitigate complaints and to build brand loyalty. Plus, whether reviews are favorable or unfavorable, they are a vital source of information to managers about a hotel's operational performance.  The February Hotel Business Review will document what some hotels are doing to effectively incorporate social media strategies into their businesses.