New Trend: Floatation Tank and the SpaWave Therapies

By Vanessa Viadero Director of Marketing, Turnberry Isle Miami | July 08, 2018

In today's over stimulated, always-on and connected digital world, the need to unplug and check out for a while is not just a luxury, it is a necessity. Whether it is a long vacation, getaway weekend or even a few quiet hours set aside on a random Sunday, we all need downtime to recharge to balance out the relentless engagement of our 21st century lifestyle. Just like the devices that dominate our attention in our waking hours, we humans need to shut down and reboot to function at optimal capacity. Some resort, spa owners, and operators have responded to this need by creating unique spaces and exceptional spa services where guests can escape it all to balance sensory overload with some much-needed sensory deprivation.

When was the last time you can say you actually disconnected? I find myself on multiple-devices a majority of the day. Even when taking a trip oversees or heading out on a cruise most of us are still some-what connected if it be via a kindle / iPad, using our phones for photos, a compass or even the tech provided to us by the venues we had chosen to "get-away" in. You have to know it's become an epidemic when your friends make you put your phone in a basket for diner, when amazon is selling "lockers" and when business' like Yondr popping up left and right.

After much self-evaluation and analysis of our current culture, I have come to the realization that we need to find a balance between connection and deprivation before we ourselves need an "upgrade". With the development of technology comes knowledge and power, all at the tips of our fingers, but how much are we digesting, remembering, learning? Or is this fast-paced tech-driven culture the tipping-point of society, regressing backwards as our attention spans decrease and our need for "instant gratification" consumes us … Unfortunately, we get so caught up trying to keep up that we forget to take a moment for ourselves, one that inspires transformation and helps us balance our core elements of wellness.

It's the epitome of a catch 22 – the ultimate conundrum. Just like many addictions, the first step to a resolution is acknowledgement. We all have a problem. Thankfully we have evolved into cognitive-beings and can take a moment to breathe, readjust and find that happy medium. It's time we put our well-being back on the frontline, be a little selfish for an hour.

But we can't do it alone…

The hospitality industry thrives on the experiential – resorts, spas, restaurants all offer guests something that money can't buy, a memory. A remnant of emotion that remind you of a specific moment. Thankfully we are seeing them trend towards inclusion of wellness - conceiving places of refuge and calm. Many of which offer several sensory deprivation therapies to soothe the nervous system and quiet the mind, bringing about a kind of renewal that responds to the way we live today.

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Coming up in December 2018...

Hotel Law: New Administration - New Policies

In a business as large as a hotel and in a field as broad as the law, there are innumerable legal issues which affect every area of a hotel's operation. For a hotel, the primary legal focus includes their restaurant, bar, meeting, convention and spa areas of their business, as well as employee relations. Hotels are also expected to protect their guests from criminal harm and to ensure the confidentiality of their personal identity information. These are a few of the daily legal matters hotels are concerned with, but on a national scale, there are also a number of pressing issues that the industry at large must address. For example, with a new presidential administration, there could be new policies on minimum wage and overtime rules, and a revised standard for determining joint employer status. There could also be legal issues surrounding new immigration policies like the H-2B guest-worker program (used by some hotels and resorts for seasonal staffing), as well as the uncertain legal status of some employees who fall under the DACA program. There are also major legal implications surrounding the online gaming industry. With the growing popularity of internet gambling and daily fantasy sports betting, more traditional resort casinos are also seeking the legal right to offer online gambling. Finally, the legal status of home-sharing companies like Airbnb continues to make news. Local jurisdictions are still trying to determine how to regulate the short-term apartment rental market, and the outcome will have consequences for the hotel industry. The December issue of Hotel Business Review will examine these and other critical issues pertaining to hotel law and how some companies are adapting to them.