Healing Spa Treatments Using Yoga, Breath and Sound Techniques

By Kimberley Matheson Shedrick Senior Vice President, WTS International | July 22, 2018

Successful hotel spas are creating spaces that use a holistic approach to wellness to give guests a healing setting for personal transformation. As a spa consultant and management company, WTS International's mission is to assist our partners in developing a concept within their brand that will create a memorable experience and provide guests a place to unplug and begin their own journey of self-care.

Each hotel spa is different and takes into account their guest and local resident demographics and psychographics as well as the physical space dedicated to the spa. One common element shared by guests is that they are highly stressed and increasingly connected to technology.

Research shows that guests see spas as nurturing environments to escape, heal and reconnect with their body and spirit. Spas have the ability to be a healthcare leader in providing wellness treatments for guests that will reduce stress, increase circulation and create greater body mobility. In addition, therapists can provide knowledge about self-care so guests maintain a healthy lifestyle long after their spa treatment.

Spas that focus on a true wellness approach will be differentiated from the competition, building a loyal following and ultimately a very successful spa and satisfied hotel guest and become a destination for locals.

WTS recently partnered with an extraordinary luxury hotel in midtown Manhattan which will launch in early 2019. It's too early to reveal the host hotel, but the direction is clear. Our partnership with ila will reveal the future of hotel spas and their place in creating deeply healing experiences for guests. Taking ancient practices, adding pure ingredients and integrating modern results-driven science will create a restorative space, unlike any other.

Guests will be encouraged to put away their phones and enjoy a consciously curated collection of healing experiences to reconnect with mindful living and a joyful sense of well-being. Some of the most interesting trends being incorporated is the integration of sound healing and yoga into treatments.

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Coming up in February 2019...

Social Media: Getting Personal

There Social media platforms have revolutionized the hotel industry. Popular sites such as Facebook, Twitter, Pinterest, Instagram, Snapchat, YouTube and Tumblr now account for 2.3 billion active users, and this phenomenon has forever transformed how businesses interact with consumers. Given that social media allows for two-way communication between businesses and consumers, the emphasis of any marketing strategy must be to positively and personally engage the customer, and there are innumerable ways to accomplish that goal. One popular strategy is to encourage hotel guests to create their own personal content - typically videos and photos -which can be shared via their personal social media networks, reaching a sizeable audience. In addition, geo-locational tags and brand hashtags can be embedded in such posts which allow them to be found via metadata searches, substantially enlarging their scope. Influencer marketing is another prevalent social media strategy. Some hotels are paying popular social media stars and bloggers to endorse their brand on social media platforms. These kinds of endorsements generally elicit a strong response because the influencers are perceived as being trustworthy by their followers, and because an influencer's followers are likely to share similar psychographic and demographic traits. Travel review sites have also become vitally important in reputation management. Travelers consistently use social media to express pleasure or frustration about their guest experiences, so it is essential that every review be attended to personally. Assuming the responsibility to address and correct customer service concerns quickly is a way to mitigate complaints and to build brand loyalty. Plus, whether reviews are favorable or unfavorable, they are a vital source of information to managers about a hotel's operational performance.  The February Hotel Business Review will document what some hotels are doing to effectively incorporate social media strategies into their businesses.