Healing Spa Treatments Using Yoga, Breath and Sound Techniques

By Kimberley Matheson Shedrick Senior Vice President, WTS International | July 22, 2018

Successful hotel spas are creating spaces that use a holistic approach to wellness to give guests a healing setting for personal transformation. As a spa consultant and management company, WTS International's mission is to assist our partners in developing a concept within their brand that will create a memorable experience and provide guests a place to unplug and begin their own journey of self-care.

Each hotel spa is different and takes into account their guest and local resident demographics and psychographics as well as the physical space dedicated to the spa. One common element shared by guests is that they are highly stressed and increasingly connected to technology.

Research shows that guests see spas as nurturing environments to escape, heal and reconnect with their body and spirit. Spas have the ability to be a healthcare leader in providing wellness treatments for guests that will reduce stress, increase circulation and create greater body mobility. In addition, therapists can provide knowledge about self-care so guests maintain a healthy lifestyle long after their spa treatment.

Spas that focus on a true wellness approach will be differentiated from the competition, building a loyal following and ultimately a very successful spa and satisfied hotel guest and become a destination for locals.

WTS recently partnered with an extraordinary luxury hotel in midtown Manhattan which will launch in early 2019. It's too early to reveal the host hotel, but the direction is clear. Our partnership with ila will reveal the future of hotel spas and their place in creating deeply healing experiences for guests. Taking ancient practices, adding pure ingredients and integrating modern results-driven science will create a restorative space, unlike any other.

Guests will be encouraged to put away their phones and enjoy a consciously curated collection of healing experiences to reconnect with mindful living and a joyful sense of well-being. Some of the most interesting trends being incorporated is the integration of sound healing and yoga into treatments.

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Coming up in June 2019...

Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.