How to Use Funnels to Improve Your Facebook Advertising Strategy

By Arielle Rubenstein Social Media Manager, Screen Pilot | February 03, 2019

Go ahead and raise your hand if you've ever felt personally victimized by Facebook Ads Manager. Okay, put your hand down, people are staring and now you're just alone at your desk with your hand raised...

We've all experienced frustration and confusion marketing with Facebook, especially within tools like Facebook Ads Manager. When you open up the platform, you're bombarded with what can seem like random assortments of metrics, numbers, and buttons to toggle on and off at a whim. Not to mention the pop-up messaging at every step suggesting an advertiser "do this" or "optimize for that".... "trust us". Planning an advertising campaign for social media is difficult enough without a not-so-user-friendly ads interface, right?

So, until Facebook starts taking personal feedback regarding their UX, the Social Media Marketing Team at Screen Pilot hopes that by sharing a few of our recommended best practices for funnel advertising in Facebook will help make the entire process easier and get you seeing deeper results faster.

When we're done, you'll know exactly how to create a scalable Facebook funnel to improve your overall social advertising strategy and ad performance.

How to Set Up a Facebook Ads Funnel in 5 Steps

1. Remember: Facebook is not Google!

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Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.