At a time when competitive hotel owners and operators are embracing new technologies in almost every part of the business, new frontiers in the application of cutting-edge tech are showing exciting potential: giving marketing professionals new insights, new ways to connect and resonate with their audiences, and supercharging creativity to help them find new ways to surprise and delight guests. READ MORE

The concept of Emotional Intelligence is considered a cornerstone for the ability demonstrate numerous soft skills that are critical to the hospitality trade. Individuals aside, there is less discourse about how hospitality brands at large should be demonstrating their EQ within the marketplace. Branding expert Martha Marchesi, CEO of JK Design, provides five signs that a hospitality brand lacks EQ. READ MORE

In response to the trend of customers seeking sustainable hospitality, hotels are rolling out the green carpet for their guests. They are launching new initiatives and incorporating green marketing into their plans. Sharing details about sustainability on property captures the attention of travelers as they seek to book accommodations at a property that shares their commitment to gloriously green travel. READ MORE

In today's ferociously competitive environment, hoteliers must be hyperaware of providing a consistent experience throughout the entire sales cycle. Check out this guide to realize the potential of having a holistic CRM. See how your hotel sales and marketing teams can work together to anticipate and adapt to booking patterns and guest behavior, making visibility and accountability top priorities at every step of the sales process. READ MORE

Consumers demand it. Marketing teams see results from it. Now, personalized marketing is a reality in the hospitality industry, thanks to today's modern technology stack and a better understanding of how to create a custom path to purchase. Here's how hotels and resorts are leveraging personalized marketing at scale to increase conversion rates, grow revenue and build loyalty. READ MORE