A recent U.S. Supreme Court ruling held that a Colorado law requiring a graphic designer who creates wedding websites to provide services for same-sex marriages – to which she objects on religious grounds – violates her First Amendment free speech rights. Are businesses now allowed to refuse service to same-sex couples, LGBTQ+ people and others in the name of free speech? READ MORE

Hotels collect a wealth of historical data on rates, guest spending, seasonal demand, etc., but less than a third of hotels act on the information. When hotels have the opportunity to increase RevPAR by up to 20%, there's no doubt they should be implementing a dynamic revenue management strategy fortified by accurate guest data by integrating the hotel's systems. READ MORE

Hoteliers have been challenged to keep pace with rising costs and compounding guest expectations with limited available labor to manage demand. Workforce management technology has quickly become invaluable for operators looking to reduce costs while maintaining efficiency when it's most needed. Today's successful hotel executives are incorporating workforce management strategies and technology into their plans for revenue growth, growing profitability while establishing better worker conditions in accordance with their needs. READ MORE

Discover the transformation of hotel revenue management in the AI era with our latest article, "Forecasting the Future." Dive into the rapid technological advancements from traditional methods to AI-powered predictive analytics. Understand the unparalleled revenue optimization opportunities AI presents and the challenges ahead. Equip yourself with insights to navigate the future landscape of the hotel industry. Don't get left behind-embrace the future now! READ MORE

In today's fiercely competitive marketplace, the cultivation and management of robust brand equity remains critical to hotel brands' success. Building trust and credibility among guests while nurturing distinctive satisfaction has become paramount for improving both brand value and revenue management. READ MORE