Operators who understand who is booking with them in real-time and what type of demand they command can go beyond offering optimized rates to travelers. Revenue managers can include other departments across hospitality, provide more relevant data points, and use visualization tools to make it all understandable-and actionable. In the race to leverage big data, revenue management is already helping hoteliers gain total revenue management. READ MORE

The eating habits and food waste behaviors of youth have been extensively studied, but as in adults, a permanent solution has not yet been found. Behavioral differences exist but one fact remains: Raising awareness is the key to changing behavior. This article therefore briefly examines the potential role and impact of the hospitality industry in raising awareness of food waste. READ MORE

Modern revenue management systems and products available from a range of sophisticated technology vendors aid us in using the vast amount of real-time hospitality data now collected to respond quickly to market conditions, while maximizing bottom line profitability. Regardless, we must still pay close attention to local market conditions, guided by the experience and insight of our entire property management team. READ MORE

Technology has transformed the hospitality world and the role of Revenue Leaders. More is known about guests than ever before but how does "Big Data" translate into effective strategies and ultimately higher profitability for hotels? A variety of information sources, breaking down the data with the commercial team, and implementing measurable strategies can take your hotel to the next level. READ MORE

Discover the potential of data-driven insights in hospitality with an article from Digital Matriarch Stephanie Smith. Learn how to properly decode digital marketing reports, optimize budgets, and analyze website conversion. Benchmark your performance against industry standards, enhancing your online presence across Google, OTAs, social media, and reviews. Elevate your hotel's success with actionable insights and propel your digital marketing campaigns. READ MORE