Hotels rarely exist in a vacuum where their success does not depend on assets and resources outside the bounds of individual properties. Instead, most hotels form interdependencies that broaden their appeal to guests and enrich the essential hospitality experience. Many times, those interdependencies contribute to the financial viability of the investment and form bonds with adjacent communities that allow them to play important societal roles. This article explores several trends where a wide range of interdependencies benefit hotel guests, operators, developers, and the communities they inhabit. READ MORE

Embracing cutting-edge marketing strategies like virtual reality, voice search, chatbots, and preparing for the Metaverse is crucial for hotels to thrive in a competitive market. By leveraging advanced technologies, hoteliers can attract more guests, enhance customer experiences, and boost their business. Adapting to these emerging trends ensures hotels remain at the forefront of the industry and capitalize on new revenue opportunities. READ MORE

Within a given cohort, individuals are on average only 10.5% similar to each other. That means demographic-based marketing efforts will miss the mark roughly 90% of the time. There's a more effective metric for hotel marketing: values. Here's a look at the common hospitality problems a values-driven strategy can solve and a tool for identifying values in your audience. READ MORE

Advanced guest-facing technologies based on artificial intelligence (AI), virtual and augmented reality (VR and AR), or the metaverse currently have different adoption levels and potential in hospitality, but operators should nevertheless consider integrating them in their marketing and sales strategies. In this article, we explore why these solutions may become indispensable for hotels in the future. READ MORE

How to achieve successful metaverse businesses in the hospitality industry? The advent of Mixed Reality glasses would enable everyone to carry portable glasses to experience a layer of the digital world on top of the physical world. Hospitality practitioners should pioneer and prepare to design their desirable digital world as a new marketing initiative to showcase and interact with customers. READ MORE