We are seeing a new alteration and shift in guest expectations as the pandemic is waning. As we look forward to average rate elevations and increased profitability, the industry will have to examine and embrace the new guest service demands to emerge as leaders in loyalty, service delivery, and value to maximize market share. READ MORE

With the U.S. lodging industry facing a historic labor shortage in the face of accelerating demand, hotel operators must balance a return to pre-pandemic services and amenities with mounting margin pressures. Hotels therefore must evaluate which services to add back that fulfill guest expectations without negatively impacting profit. READ MORE

Guests who enjoy exceptional personalized service anywhere on your property will not search for other places to go. Integrating a new generation of mobile solutions can extend the reach of your existing POS system to the pool, beach, golf course or outdoor event space, and will give guests a reason to stay on your property and enjoy all it has to offer. READ MORE

The pandemic changed our "normal" way of life forever. Personal health safety is top priority. Why should we accept "return to normal" when we should all be demanding "return to better than normal? "Just as airport security changed for the better post-9/11, the way we address airborne contamination will change post pandemic - air quality is a significant consideration. READ MORE

As COVID begins to subside, the luxury hotel industry is not only building itself back up but has the potential to be stronger than ever. More folks are craving A-list travel experiences with top-of-the-line guest service as restrictions lift. What opportunities await luxury resorts in this "new normal," and what protocols or best practices should be considered? Read on for ideas, advice, and examples! READ MORE